Did you know 68 percent of all online experiences begin with a search engine? The results provided by popular search engines like Google are the primary form of organic web traffic. Essentially, every relevant query on a search engine can help drive web traffic to your website if you rank high enough.
How can you increase search engine results page (SERP) rankings and help drive organic web traffic to your website? Continue reading to learn five effective methods.
1. Use Long-Tail Keywords
You’re likely already familiar with keywords. Generally, keywords are short phrases used in content to help optimize your blogs and other website content for your target audience. However, using long-tail keywords is even more effective.
Long-tail keywords are longer, more specific phrases. For example, you may use the keywords “search engine optimization” or “children’s clothes.” However, the long-tail keywords would be more specific. For example, you may use “local search engine optimization techniques 2021” or “affordable children’s clothes for winter.”
2. Write More Guest Posts
Guest posts are blogs you write to be posted on a different website. The exact rules for writing guest posts can vary from one site to the next. However, you’re generally allowed one to two do-follow links.
Do-follow links are those that direct back to your website. The links should be worked naturally into the guest post to provide more opportunities for customers to find your website.
3. Optimize Your On-Page Website Content
Optimizing your on-page website content is probably the easiest way to increase organic web traffic quickly. Website content refers to anything on your web pages themselves. For example, it would include your contact, about us, and home pages.
Like your blog posts, this content needs to be optimized for SEO. Ensure you’re using targeted keywords throughout your pages. This helps search engines understand what your website is really about.
4. Keep Social Media Accounts Active
Your social media accounts are an excellent way to drive web traffic. However, inactive social media accounts won’t do your company any good. Keep social media accounts active so they can continue driving traffic to your website.
5. Hire an SEO Agency
Driving organic web traffic to your site is a full-time job that can sometimes feel overwhelming. This is especially true for small businesses with limited staff and resources.
An SEO agency can increase your organic website traffic most effectively because they have the resources to do so. For many companies, outsourcing your SEO can be a more cost-effective marketing method than attempting to accomplish these tasks in-house.
Want To Learn More About Organic Web Traffic?
The five methods discussed above are effective ways to help increase organic web traffic for your company. If you’d like to learn more about organic web traffic, feel free to browse our other blog posts. You’ll find additional valuable information to help you on your journey to drive web traffic.