One of the greatest lessons during the COVID-19 pandemic is the importance of digital technology in modern business operations. Digital transformation involves the modernization of information technology (IT), like moving to the cloud environment, remote work settings, automated business processes, and AI-driven sales and marketing campaigns.
According to a Business Wire 2019 report, global spending on digital transformation services and technologies will reach US$2.3 trillion this year with a 17.1 percent annual growth rate. Hence, digital transformation is a powerful engine for economic and business growth in 2023 and beyond.
But how do businesses embrace digital transformation? Learn the top insights of leading industry experts about embracing digital transformation in 2023 below.
Adopting Innovative Solutions For Public Water Safety
More than two billion people worldwide are in water-stressed countries. As the World Health Organization reported, population growth and climate change aggravate this problem, resulting in the contamination of drinking water. Fecal material and chemicals from farm fertilizers, pesticides, pharmaceuticals, and factories also cause a major public concern.
Reputable water facilities and innovative technologies can help address the problems of attaining a safe drinking water supply for everyone. Brian Campbell, water treatment expert and founder of WaterFilterGuru, explained, “The latest innovative water treatment technologies are now available, providing residential and commercial users more options on how they would like to treat water for safe consumption. You can choose from portable drinking water filters, such as a faucet filtration system and a fridge filtering unit, to highly-sophisticated water filtration systems, like a UV disinfection system.”
Campbell added, “We focus on studying the latest technologies in testing water quality and effective water treatment. Our partnerships help people gain better awareness and understanding of safe drinking water quality through our website, social media, and media partners.”
Healthcare Marketing For Public Health Education
Healthcare marketing is crucial in public health information dissemination and healthcare businesses. Hospitals, nursing homes, medical centers, and medical professionals can promote their healthcare services through digital marketing.
Webserv Chief Executive Officer, Preston Powell, highlighted the importance of digital marketing for healthcare businesses and public health education. He said, “Gone are the days when patients fall in line at clinics. The healthcare business competition has become tougher. But the good news is telehealth apps and marketing technology can help medical-related businesses promote their products and services to more people for a revenue boost. Digital platforms also serve as patient communication and education portals, allowing doctors and other healthcare practitioners to provide expert advice, prescribe treatments, and follow up progress.”
Powell also included, “Our healthcare marketing agency continuously conducts market research and develops relevant and effective digital marketing campaigns using advanced tools for medical brands. We have a dedicated data-driven team that can help our clients meet skyrocketing patient demands and exceed company revenue goals using our innovative and predictable growth methodology.”
Hiring Digital Nomads For Cost-Efficiency
Many businesses suffered significant profit losses in the past two years because of the recent world health crisis. A large percentage of companies shifted to remote work and hired freelancers to continue their production, assist customers, and recover. Some in-demand freelancing jobs include web design, digital marketing, graphic design, and writing.
Chief Marketing Officer of FreelanceWritingJobs, Milo Cruz, shared his insights about the latest trends in modern workplaces. He said, “Businesses want to adopt remote work by investing in digital technologies. The challenge lies in paying costly upfront fees for software and hardware systems. That’s when digital nomads enter the scene. Hiring freelancers can drastically reduce overhead cost, plus businesses can benefit from the expertise, professionalism, and flexibility of working with them.”
Millennials are the biggest remote workforce, and companies are expected to adapt to this modern work setting in 2023. In the next few years, companies must improve remote work opportunities to meet the expectations and demands of a rapidly increasing millennial workforce.
Conclusion
Industry experts expect more solutions that tech companies can offer to help them accelerate their digital transformation efforts. They aim to adopt new technologies to provide better products and services to their customers. Businesses must choose the right tech solutions that suit their needs and modernize their operations for scalability, stability, agility, and higher profits.