There’s no doubting that content is king. As you endeavor to scale your site’s ranking, you have to invest in top-notch content, but that’s just one of the SEO ingredients. To complement your efforts, you can’t afford to ignore backlinks. Link building is an integral part that can supercharge your quests to rank better. However, you need to do it right; not every link delivers an impact that can help your SEO efforts. Working with the best pros like Tucson SEO Pros eliminates the confusion and frustrations associated with link building. With their tools, experience, and expertise, the best SEO agency can ease your quests to beat your competitors, rank better, attract qualified traffic, and improve lead generation efforts. As you consider link building, here are some of the concerns that influence a link’s effectiveness in enhancing your SEO efforts.
Dofollow vs. Nofollow
You’ve come across link juice; the link equity passed to your site from the backlink. You get this from do-follow links, but it doesn’t mean that you should completely avoid no-follow links. Nofollow links from high-quality websites can benefit your brand though you won’t get as much juice from the effort. The no-follow links are especially beneficial while considering local SEO, given that you utilize relevant and localized sites.
Domain authority
You wouldn’t trust a new, spammy, or site that doesn’t seem professional. The same applies to search engines. As you choose an ideal backlink, you should especially stay away from spammy sites. A high authority domain delivers more link equity, a contribution that can help you fast-track the process.
Relevancy
If your business deals with furniture and you choose a link that’s not remotely associated with your industry, you won’t get that much benefit. This doesn’t mean that you should limit your option to competitors. You can find a range of relevant websites; the point is to offer more information to your traffic. For example, you can choose a link from an interior design site that provides pointers, such as helping users pick the right couch for their living room. Always go for links highly relevant to what your business entails to gain as much link juice as possible.
Number and location
A backlink in a pool of others on a single page doesn’t deliver as much. Picture this; a user would be hard-pressed to click on a certain link in such a pool. The location is also an essential consideration; it would be best if you placed a link naturally in a paragraph instead of tucking it in the post’s footer. Fewer links that are strategically positioned within a page delivers more juice, propelling your link-building endeavors.
After selecting the best link, you still have to consider the anchor text. Some options are considered more SEO friendly than others. The easiest way is to choose anchor texts that are relevant and non-generic to realize more link equity. Navigating link building process might prove overwhelming, but with an SEO agency, you can comfortably find the best links, anchor texts, ideal positioning, and ensure that other factors are also considered to get the most out of it.