Running a moving company isn’t easy.
You work hard every day, but it can feel frustrating when your business doesn’t show up online. Bigger companies always appear first on Google, while your name gets pushed down the list.
And did you know that most people never look past the first page of search results?
If your business isn’t there, you’re losing calls and jobs.
The good news is that with the proper SEO steps and some local online marketing tips for small businesses, you can help more local customers find you.
This post will show you simple ways to rank higher online, get more leads, and grow your moving business.
Optimize Your Google Business Profile
Think about the last time you searched for a service near you. You probably looked at the businesses on Google Maps first, right?
Your customers do the same when they need a mover. That’s why your Google Business Profile matters so much.
This free listing is what shows up when people search for moving companies in your area. If it’s not set up right, you could miss out on calls and jobs.
Make Sure Everything Is Correct
Your first step is to check that all your business details are right. This helps people trust you and keeps Google from showing wrong info.
- Business Name, Address, and Phone: Make sure these are spelled the same everywhere online.
- Business Description: Write a short note about what makes your company stand out, like fast service or careful packing.
Add Photos That Show You’re Real
People want to see who they might hire. Adding photos helps them feel comfortable calling you.
- Post clear pictures of your trucks so customers recognize you.
- Share photos of your team working on a move.
- Show your office or warehouse if you have one.
Photos make your business look friendly and professional.
Keep Your Hours and Services Updated
Nothing is worse than a customer calling when you’re closed.
- Business Hours: Double-check your hours and update them for holidays.
- Services: List everything you offer, like packing, storage, or long-distance moves.
This helps people know exactly what you do.
Reply to Reviews
Reviews can make or break a decision. When you answer reviews, you show that you care about your customers.
- Thank people who leave good comments.
- Stay calm and polite when replying to any complaints.
Over time, reviews can help you rank higher and build trust.
Use Location-Based Keywords
When people look for a moving company, they almost always search for one near them. That’s why location-based keywords are so important.
These are the words and phrases people type into Google to find help in their city or neighborhood. If you use the right keywords, your website is much more likely to show up first.
Examples of Good Local Keywords
Here are some simple keywords you can try:
- “Moving company in Dallas”
- “Affordable movers near Oak Cliff”
- “Best moving company in Plano”
- “Local movers in Fort Worth”
Think about the city or neighborhood where you want more customers. Use those names in your keywords.
Where to Put Your Keywords
Using keywords the right way helps Google understand what you offer and where you work.
Add your keywords here:
- Website pages: Use them in your headlines and paragraphs.
- Meta descriptions: This is the short text that shows up under your website link in search results.
- Blog posts: Write helpful articles that include your city and services.
Keep It Natural
Don’t just stuff keywords everywhere. Google can tell when you’re overdoing it, and it can actually hurt your rankings.
Tip: Write sentences that sound natural. For example: “Looking for an affordable moving company in Dallas? We’re here to help.”
When you use location-based keywords the right way, your business is easier to find. That means more local calls and more moving jobs.
Build Local Citations and Listings
Listing your moving business on trusted websites is one of the best ways to get found online. These listings are called local citations.
A citation is any place on the internet that shows your business name, address, and phone number. When Google sees your details listed the same way in many trusted places, it knows your business is real. That helps you show up higher in search results.
Good Places to List Your Business
Here are some websites where you should have a profile:
- Yelp: Many people check here to read reviews and find movers.
- Angi (Angie’s List): A trusted place for finding local services.
- Better Business Bureau (BBB): Helps show you are a trustworthy business.
- Your local Chamber of Commerce website: Great for building local trust.
These sites are often the first places customers look when they need help moving.
Keep Your Details the Same Everywhere
It’s important that your information is exactly the same on every website. Even small differences can confuse Google or your customers.
Check these details:
- Business name (use the same spelling and words)
- Address (make sure every part is correct)
- Phone number (use the same format each time)
Create Helpful Blog Content
Having a blog on your website isn’t just for big companies. It’s one of the best ways to help people and show that you know what you’re doing. When you answer common moving questions, you build trust with future customers.
Blog posts also help your website show up higher in Google searches. The more helpful content you share, the more chances you have to get noticed.
Answer Questions People Are Already Asking
Think about the things your customers ask you all the time. Those questions make great blog topics.
Here are a few ideas to get started:
- “Moving Checklist for New Homeowners” – A simple guide that helps people get ready for moving day.
- “How to Pack Fragile Items” – Tips to keep dishes, glasses, and special items safe.
- “How to Save Money on Your Next Move” – Ways to cut costs without cutting corners.
When you write about these topics, you show you care and know your stuff.
Keep Your Website Active
Google likes websites that stay fresh. When you add new blog posts, it shows that your business is active.
Try to post something new at least once a month. Even short articles can help you stay ahead of other moving companies that don’t update their sites.
Keep Your Website Working Hard for You
Once you have great content and good listings, you want to make sure your website keeps doing its job. That means making it easy to use, building trust with other websites, and checking how well it’s working.
Make Your Website Mobile-Friendly
Most people looking for movers are searching on their phones. If your website is slow or hard to use, they’ll leave and call someone else.
Here are simple ways to make your site mobile-friendly:
- Fast load times: Make sure your pages load quickly so no one has to wait.
- Simple menus: Keep your navigation easy so people can find what they need fast.
- Click-to-call buttons: Let visitors tap a button to call you right away.
Get Quality Backlinks
Backlinks are links from other websites to yours. Google sees these links as signs that your business is trustworthy.
Ways to get good backlinks:
- Sponsor a local event: When you help out, many groups will link to your website.
- Submit guest posts: Share helpful articles on other blogs or news sites.
- Partner with real estate agents: They can link to your services when their clients need movers.
Track Your Results and Keep Improving
You don’t want to guess if your marketing is working. Tracking helps you see what’s bringing in calls and what needs fixing.
Helpful tools to use:
- Google Analytics: Shows how many people visit your site and what pages they read.
- Google Search Console: Helps you see what keywords people use to find you.
Check your results often. When you see what’s working, you can keep doing more of it and stay ahead of other movers.
When you focus on making your website better, earning trust, and tracking progress, you build a strong online presence that helps your moving business grow.
Why You Probably Don’t Have Time to Do It All
You already have your hands full running your moving company. You’re busy booking jobs, keeping your trucks on schedule, and making sure every customer is happy.
The truth is, even if you want to handle all this SEO work yourself, you probably don’t have the time. Updating your website, writing blogs, checking listings, and tracking results takes hours every week.
If you try to do it all yourself, it can feel overwhelming, and the important stuff, like helping your customers, might get pushed aside.
That’s why so many moving companies get help from a team that knows local online marketing inside and out. You deserve to focus on running your business without worrying if people can find you online.
If you’re ready to see what’s possible, consider reaching out to a trusted partner who can handle the hard parts for you.