A look into the business models of most top business houses would reveal that they started small. While this is a huge motivation, the other side of the story is that most small businesses do not survive for more than a few years. It is well-planned marketing strategies that enable small businesses to survive the competition and strike a chord with their target group. Once the base of a healthy business relationship is laid, it becomes easy for businesses to build on that and move on the path of expansion and growth.
In today’s digital world, having video as a part of one’s marketing strategies is an absolute must for small businesses looking for growth. From sharing explainer content and DIY videos to preparing video testimonials, there are different ways to leverage the power of video marketing. However, nothing is a bigger let down than crudely edited videos. Not only do users lose their patience while watching such videos, but they also give an unprofessional impression about the brand at large.
While most smartphones allow HD or 4K video recording, all videos (including the ones shot with the best of cameras) require some editing to take them to perfection. We understand that small businesses might not be able to afford a large budget for video editing. That is why we have curated a list of the top 6 video editing tools that provide professional quality results without pulling the strings on your budget.
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VSDC Free Video Editor
The best thing about the VSDC Free Video Editor is the fact that it is extremely versatile. Its interface is simple to use, and with the detailed instructions, beginners will not face any problem in starting their editing journey with this tool. Its intuitive features make drag-and-drop, crop, rotate, and other functions easy to navigate for someone without prior editing experience.
At the same time, the tool has some advanced editing features that will allow you to edit even the most complex videos. On the flip side, the help section for advanced tools has too much information, and that may seem a little overwhelming for a beginner. However, as one works with the tool, they will explore more features, and that will get them comfortable with the tool. All features of this tool are available for free, making it an ideal choice for small businesses.
If you are looking for an end-to-end editing tool for your small business, InVideo is a good choice. Here you can edit your audio, video, combine audio and video, add special effects, and do a lot more. This tool has both basic and paid versions, and, depending on your editing expertise and budget, you can make a pick.
Here, at InVideo.io you start by registering yourself and then launching the first project. Although the interface may look austere, the four tabs allow you to navigate through your editing needs efficiently. However, to make the most of this tool, you need to be technically sound and have good editing proficiency.
If you are using an Apple device, iMovie is one of the best free editing tools for you. The simple interface and prompt screen response are what attracts beginners. If you are fond of special effects, the green-screen feature of iMovie will have you hooked. One of the best features of iMovie is that it supports multi-device editing.
For example, if you start editing a video on your MacBook but need to switch to your iPhone or iPad midway, the app ensures a seamless transition, and you will get your video without any hassle. It is the constantly updating features of iMovie that have enabled the tool to consistently get positive user reviews.
Another video editing tool targeted at beginners, Avidemux is available across multiple operating systems like Windows, Mac, and Linux. It is one of the simplest linear editing tools that calls different codecs to perform the editing tasks. That way, you can complete the editing in a short time, even without being a veteran in this field.
One of how Avidemux is different from other beginner-level tools is the fact that here you can encode a video after you have edited it to your satisfaction. The video processing features of Avidemux is better than that of many licensed tools.
One of the oldest video editing tools in the market, Vegas Pro, was initially developed by Sony and later acquired by Magix. Some of the top movies and TV shows that you watch have been edited with this tool. One of the unique features of Vegas Pro is that it allows the user to copyright their discs.
Irrespective of whether you are looking to explore features like 3D titles or create professional-quality video montages, Vegas Pro will not disappoint you. Although this is a paid tool, the editing and video processing features are worth the subscription, and it is highly recommended for small businesses who have resources with prior editing experience.
Adobe Premiere Pro
For businesses that are keen to perfect the post-production of their promotional and marketing videos, the subscription of Adobe Premiere Pro will be a worthy investment. In Adobe Premiere Pro, you can use a video acquisition source to access the tool directly.
This, coupled with the highly stable and responsive interface, makes it a common tool in television studios. If your small business creates different types of video content and needs to process multiple video streams at a go, this is one of the finest non-linear editing tools that you can opt for.
If you are a beginner to video editing, reading up on the above tools and learning the basics of each of them will help you figure out the one that works the best for you. For example, if your business aims at creating simple advertisements that are shorter than a couple of minutes, it does not make sense to use an overly complex tool.
On the contrary, editing promotional content in a montage with the basic editing tools will come off as unpolished and affect your brand image. Considering the growing importance of video in the world of marketing, identifying the tool that works best for you is the first step to a fulfilling journey.If you are still confused on which tool to use to create promotional content for your business you can start right here from scratch and create high-quality content.