High-quality printed promotional and sales materials can highlight a business’s marketing efforts. Many types of print marketing can provide customers with the necessary information and the clear message the company wants to convey.
Such materials are often seen as the perfect tools for making good first impressions on the target audience. They can also strengthen customer relationships. Marketing and sales materials may also help to improve client engagement, potentially leading to higher revenues.
Many marketers have witnessed a significant increase in their sales with printed marketing additions to their marketing strategy. This article provides print marketing examples businesses can take advantage of and use for promotion and advertisement purposes.
10 Types of Print Marketing for Businesses
Branded items are often used in marketing for a business to communicate with their prospects directly. Many types of print marketing materials have gained popularity as it gives a personal touch, boosting a chance to attract potential clients easily.
Most marketing professionals see digital marketing as the most powerful tool for promotion and advertisement. But, some types of print marketing collateral have become a viable form of business publicization, demonstrating a brand’s message and objectives.
The print industry offers businesses a variety of marketing materials that offer a personal touch and attract loyal customers. Below, we explore 10 different print promotion methods businesses can use to grow and establish their presence.
Brochures
Brochures are a good way to explain what a company is about, highlight the benefits of your services or products, and introduce your objectives. Be sure to put a lot of planning and thought into the brochure design; there are plenty of printing layouts, materials and designs to choose from. You might want to consider the target audience in mind, as well.
Professional printing services can create brochures in bulk. Thus, many consider this option easy to distribute and cost-effective. Before business representatives choose this promotion method, they must understand their audience and write suitable copy that drives their message.
Event flyers
Communication with customers can also be easily performed through a business giving out event flyers. These advertisement materials bring attention to certain events. They also usually have an interesting, visually appealing print marketing design.
Direct mail postcards
While sending digital mails to attract your audience has become very popular in the past decade, nothing beats the old, traditional way of sending direct mail. Direct mail response rates are higher than digital.
Direct mail postcards can be a powerful marketing tool that generates direct responses from potential customers.When you send a direct mail, your worth and reliability go up. You manage to excite the readers by sending eye-catching printed materials, such as direct mail postcards, to their mailboxes.
Posters
Some types of print marketing materials, like bulk posters, can be the perfect choice for businesses tight on their budget. Printing services have professional graphic designers who can take care of visually promoting a company’s value and goals effectively through creative projects.
Businesses can use posters to announce a certain event or communicate their message with customers in limited space. When potential clients come across a poster, they will likely stop, look at it, and read it.
Merchandise
Promotional products or merchandise are great types of print marketing materials, as they have potential to increase the sales of a certain business. The most common promotional merchandise businesses use includes branded mugs, pens, apparel, and tote bags.
Often, these promotional products are given to customers for free. But, if they end up using them in public, brands get significant exposure and attention. Merchandise can also help companies build stronger customer connections and establish trustworthy relationships.
Business cards
Sharing business contact information online is easy and fast. However, it doesn’t create a personal connection between the business and the customer. Thankfully, business cards can make a difference and leave a long-lasting first impression on the audience.
Leaving a business card with a client also boosts the credibility and professionalism of a certain organization. This practice shows the prospects that the business is interested in establishing a personal connection with them and focuses on initiating interaction.
Banners
Some types of print marketing have been around for many decades, including large banners. For a business to benefit from these materials nowadays, they must include bright colors, modern design, and powerful but short messages to attract the attention of prospective customers.
Letterhead
Letterheads are unique marketing materials that include a company’s name, logo and contact information. Younger marketing enthusiasts may consider these types of print marketing as old-fashioned. However, they definitely make an impact on the customer.
Companies can contact professional printing services and have their letterheads uniquely designed. This catches the reader’s attention and encourages them to read the letter and memorize the recognizable logo.
Stickers
Stickers are small but notable print marketing collateral that may help raise brand awareness. They are cost-effective and versatile, providing businesses the freedom to design them in a way that suits their brand’s style.
Loyal customers can display brand stickers on their laptops or iPads and in their offices. In return, businesses get exposure and publicity, increasing their chances for growth and establishing a good industry reputation.
Newsletters
Not many business representatives think of newsletters when browsing through print marketing options. However, creating a newsletter and publishing it a few times a year can help inform the customers of a brand’s new products or services.
Some businesses have started online newsletters because it allows them to track the ROI and website traffic easily. But, a physical newsletter increases the chances of customers opening and reading it.
Conclusion
Increasing sales and exposure is now possible with different types of print marketing materials. They can help businesses generate relevant leads, make profits, and meet the desired marketing goals.
Printed communication tools can be customized to suit the needs of multiple industries and easily make a brand’s name well-known. Professionals can use various print marketing categories to present high-quality materials to their audience and get consistent results.