Let’s take a moment to reflect on how challenging the last two years have been for the movie business. The pandemic was a real buzzkill. But those times are now in the past and movies have come back with an absolute vengeance.
There is now a backlog of a whole two years worth of films that are now finally coming out. People are ready to get out of their homes and have a form of escapism at the cinema. And finally, the opportunity to capitalize on cinema advertising is back and has really never been better.
While many brands may have put cinema advertising on the backburning while we all had those stay-at-home orders, now is a really great time to consider getting back in the game.
For those that want to know more or consider how it can help you, we have rounded up all you need to know about understanding the benefits of cinema advertising in 2022.
Defining Cinema Advertising
If you are wondering what cinema advertising really is, well we are here to share exactly that! The ways in which you can advertise at a cinema is broad—from physical poster or digital adds within the cinema to actual on-screen commercials that play before the big film is debuted.
While it really depends on your budget and goal, having an advertisement on the big screen will really make a big impact and certainly, give you great facetime with the audience as you get at least 15 seconds to get your point across.
Advantages to Consider
So if you have a limited advertising budget and want to consider where to get the biggest bang for your buck, look no further than cinema advertising. There are millions of people that go to the cinema every single week and there are now the capabilities to target specific audience groups based on the types of movies your ads will be playing in front of.
This is a super innovative and exciting opportunity as it means you can really personalize your advertisement to speak to your intended audience in a captivating way that gets them to remember your brand. Plus, you can make sure that they get some entertainment from it as well.
Affordability of Advertising
Another thing to remember when it comes to cinema advertising is the real value that you get from this. In general, advertising packages at the cinema are very moderately priced and will give you a shelf life of at least a month.
Compared to other advertising outlets, cinema advertising is certainly similar to many other forms and definitely cheaper than purchasing a billboard in Times Square.
But the real silver lining right now is that since cinemas are still in recovery mode, you have a great opportunity to negotiate and lock yourself into a great advertising rate. So why not go for it now, have those conversations, and see what you can make happen for you and your brand?
Target Who You Want
We have already alluded to this before, but perhaps one of the biggest benefits to cinema advertising this year is that it has never been easier to target your intended demographic. Advertising agencies are able to get a hold of important data that will give insight into the predicted audience’s interests, hobbies, and passion points. This will allow you to come up with a campaign that really targets them specifically.
For example, if you want to advertise your music streaming platform you can line it up with the Billie Eilish documentary screening. Or if you want to advertise the latest technology gadget, you can align it with the screening of a science fiction thriller.
Get Creative and Have Fun
Perhaps one of the biggest benefits of advertising in cinemas is the ability to really get creative and bring your brand to life in a super engaging and fun way. You can create a funny, memorable, or action-packed advertisement that really makes a bang and sticks with the audience. The world of cinema is all about getting creative and moviegoers are very receptive to that. So there is really no better medium to get a bit cheeky and creative than when advertising in that very location.
It is Easy to Purchase
With budgets that are affordable and advertising agencies that have all the inside scoop on how to place you on the right big screens at the movie theatre, it is also one of the easiest and most straightforward advertising placements to purchase in 2022. You can get your ads across all theatres across America if you ever wanted to!
Conclusion
It is so important to make your brand stand out and make your message memorable with audiences. Cinema advertising provides the perfect outlet to do exactly that in an easy and affordable way.