With the rise of the digital era, the number of apparel and footwear retailers has expanded exceptionally in recent years through social media marketing. Customers want retailers that provide a seamless shopping experience. But the ongoing pandemic has made it difficult for retailers to track orders, manage the supply chain, and communicate with each other and their customers seamlessly.
Thus, retailers should adjust to the new trends that influence the world of apparel and footwear:
1. Supply Chain Strategies Need to Adjust
To stay up to date with consumer needs, retailers should be able to use modern operating systems such as handheld mobile computers to keep track of inventory at all times. This would allow them to be efficient in their stocking of the products that are in demand.
2. Sustainability Commitments Remain a Top Priority
Consumers now prefer businesses that employ sustainable methods. For example, retailers who manage to keep their methods environmentally friendly through less paper and plastic usage are thriving. With everything digitized, the use of paper to keep records is not preferable.
3. New Digital Retail Strategies
Retailers could utilize new technologies to evolve with their customers. Thereby, consumers should be able to access the stores with the right product information in a matter of seconds from anywhere in the world. Apparel and footwear retailers could also keep records of products for quick and efficient delivery.
The Challenges That Exist in Apparel and Footwear Retail
Apparel and footwear retailers face a certain amount of challenges daily with customers, inventory, or supply chain. These problems can become a source of losses and cause distress to the business. Some of the few challenges that can be fixed with handheld mobile computers by companies such as UROVO are:
1. Invalid Store Traffic Cluster
The non-availability of product information with quick scanning can lead to unnecessary traffic clusters. Without finding information on their desired products, customers can get confused.
2. Lack of Consumer Interaction
With the ever-changing consumer demands, the lack of interaction can lead to poor sales and lower profits. Businesses that don’t reach out to consumers through different digitized channels are at risk of losing customers. Therefore, consumer interaction is essential in keeping up to date with what style of apparel and footwear is in demand at the moment.
3. Inefficient Sale and Supply Chain Management
Retailers who are unable to keep track of where things are at all times are facing difficulties in redirecting shipments and balancing inventories. Subsequently, not keeping a record of the inventory can lead to delays in orders by suppliers.
4. Unsatisfied Customer Lifetime Value and Conversion Rate
Customer lifetime value is all about keeping a positive and lasting connection with customers throughout the relationship. Retailers who fail to do that could have difficulties in generating positive revenue as it costs less to keep existing customers than to acquire new ones. They could also suffer from a negative CLV (Customer Lifetime Value) if the cost they spend on maintaining an existing customer is more than what they profit from them.
Applications of UROVO Handheld Mobile Computer
UROVO is one of the leading providers of top-quality handheld mobile computers that are designed to give retailers a quick and efficient store operation system. Discussed below are various applications that can be efficiently handled with UROVO’s DT50U.
1. Stock Warehousing
The DT50U is the most professional scanning engine available in the industry. It supports batch scanning, picklist scanning, multiple barcode recognition, color code recognition, and recognition of abnormal barcodes that can be difficult to decipher. The rugged mobile computer is designed to work in harsh environments. Ideally, fast and reliable for efficient stacking in warehouses with best-selling products close to the front.
2. Managing Products On Shelves
Employees can use DT50U to scan the product inventory, locate it on shelves, and quickly respond to customers’ needs. The professional scan engine supports 1D/2D barcodes and screen barcodes, making it easier to read warped, wrinkled, or damaged barcodes on products. In addition, retailers could enhance the shopping experience for customers and create a brand image for their footwear and apparel businesses by omitting human errors.
3. Inventory Checking
The long-range RFID reader DT50U can read high-density labels smoothly. It comes with self-adaptive interference cancellation (SIC) technology, making it ideal for inventory management. Workers can scan the code, identify the status of products in warehouses and on shelves too. They can also avoid the backlog of outdated products with in-time inventory checking and save time.
4. Sales Management
With its innovative technology, UROVO has made it easier for retailers to get efficient assistance with their sales management. For example, the DT50U supports a 2.4G/5G high-speed Wi-Fi protocol with a speaker specially designed for indoor operations. It proves to be efficient in sales management with its ability to quickly identify a stock that’s lower in quantity and locate stores that can provide it immediately. Hence, increasing profits and building a good customer base.
5. Product Anti-Counterfeit
UROVO’s DT50U supports continuous two-hour code scanning, which can reduce the maintenance and replacement costs of the enterprise. With its anti-counterfeiting traceability feature, retailers can protect, track and identify their footwear and apparel stock.
6. Retail Multiple Store Supervision
The large screen mobile smart terminal, DT50U, assists in multiple store supervision. With the high-performance octa-core processor, it is ideal for keeping a check on multiple retail stores’ data conveniently.
UROVO has brought on unprecedented changes for apparel and footwear retailers with its innovative technology. With their handheld mobile computers, retailers hold the power to succeed with higher profits and satisfied customers.