11 (Legitimate) Ways to Monetize Your Website or Blog
4.8 (96.16%) 73 votes

It may come as a surprise to some of you that you can actually make money from your website or blog. It may come as even bigger surprise that you can do so without a hundred blinking ads or autoplaying videos on your page.

While ads can certainly bring in some money (more on that in a bit), there are plenty of additional ways that you may be totally unaware of.

You may be thinking it isn’t possible for a regular person to really make money from their blog or website, but that simply isn’t the case! If you’re already creating quality content and have fairly steady traffic, you can turn your viewers into revenue.

Here’s how.

Before you can make money from these methods, you’ll need to build a business website or blog. If you’re thinking about eCommerce, read our guide on how to start an online store with WordPress + WooCommerce. We also have a step-by-step guide to start a store with Shopify.

How To Monetize Your Website (or Blog)

At the bottom of this article, I briefly cover how to get more people to your website. I even wrote an entire guide on how to increase website traffic. No matter what monetization method you pick, consider using those traffic strategies to get more web visitors.

Here are some of the most effective ways to monetize your site and turn your traffic into some money.

Monetization Method #1: Affiliate Marketing

Affiliate marketing programs

Affiliate marketing is typically thought of as a side project, but it’s actually big business, accounting for 16% of all eCommerce sales in the US.

Think of affiliate marketing as a referral business. Essentially, you recommend a product on your site and then get a small cut of every sale of that product. It’s all commission based.

It’s sort of like opening a consignment shop on your website. You help companies promote their products and in turn they give you a percentage of sales. The percentage return you get for each purchase is established between you and the product company.

In some cases your return could be quite high, up to 200% of the affiliate product’s sale price, but on average cases you can expect a 5%-30% return.

Ideally, the products you promote would be something that your viewers would be interested in based on the content they’re used to seeing on your page. For example, if your site it about technology, you could be an affiliate marketer for various gadgets.

However, before you dive headfirst into affiliate world, you need to think about a few things.

Consideration #1: Commission Rate

A low commission rate on a cheap product will not produce a high amount of revenue for you unless you’re selling a huge amount of them. If you have already produced a well put together blog or website, don’t settle for extremely low payouts. A 5% return on a $5 product isn’t going to produce the kind of money you want.

When choosing a product you need to consider things like:

  • How much is the commission rate?
  • How many referrals would you have to complete in order to make your target income goals?
  • How much work is involved to promote the business?
  • Will the product resonate with people who visit your site?
  • Do you believe in the product (it’s easier to push something you believe in)?

It’s a bit of a toss up whether it’s more beneficial to take a high commission rate on a cheaper product, or a low commission rate on an expensive product. For instance, if you were to make 10% on a sale of an expensive electronic item, like the sale of a Macbook, you can expect to make $100+ on the sale.

On the other hand, if your commission rate is 70% of the sale of a $10 ebook, while you’re only making $7 per book, the lower cost of the item would make more sales possible. You may successfully sell two Macbooks, but you may sell 100 ebooks which would ultimately be a bigger return.

Consideration #2: Recurring Commissions

GetResponse

Consider also choosing affiliate programs with recurring commissions. Recurring commissions are when you not only gain a commission for the initial sale, but you continue to receive payments for future sales made by anyone who you initially referred.

In many cases recurring affiliate marketing programs are for subscriptions. For example, if a referral signs up for a year’s subscription for a magazine, you’ll get the initial year’s worth of commission. Then, if they continue their subscription the following year, you will again receive your cut. This is passive income at its best.

Consideration #3: Using Coupons for Affiliate Partners

This is a really effective way to use affiliate marketing because people are always looking for discounts. If you’re able to work out a special deal for your readers, the benefit is great for you and the company. Your readers will be excited that they got a special rate from your site, and you’ll receive a commission.

Again, this typically works best with companies you truly believe in. If you can demonstrate to a company that you have an audience that loves their products, you may be able to negotiate a great deal for them. Great deals drive more sales, which then drives more commissions for you.

Consideration #4: Promoting Products People Actually Want

Another important consideration with affiliate marketing is making sure that the product or business you are promoting actually jives with your readership. For example, if you have a parenting blog about raising toddlers, you probably won’t make a big profit attempting to sell niche tech products. However, you will probably have a higher success selling parenting books, trips to Disneyland, and products for their kids.

Remember, your audience isn’t stupid. If they sense that you’re pushing a product just to make money, they’ll smell it. Rather, you want to pick affiliate offers that will resonate with them and that will actually benefit them.

Affiliate Programs

There are a number of affiliate programs that are easy to get into and don’t require much tech savvy to set up. Consider signing up for:

Monetization Method #2: Sell Ad Space

Sell ad space

Affiliate marketing can take a considerable investment of time. You need to find products to promote, create interesting ways to promote them, and answer questions from your audience about them.

If you’re not interested in taking the time to seek out items or businesses to promote, consider using pay-per-click ads. For this type or monetization, you don’t have to rely on an actual sale to create an income. Instead, you receive a return when people click on an ad.

Even more exciting, when you use something like Google Adsense or Infolinks, you also don’t have to take the time to seek out specific ads that relate to your website. These third party companies do all of that work for you.

Advertising is arguably the easiest and quickest way to monetize a website, but you’ll need to have enough website traffic to hit your desired income goals.

There are a number of ad networks out there, each with different pros and cons.

Ad Network 1: Google AdSense

Google AdSense

Google AdSense is a very easy way to set up an ad space on your site. The program is free to use, and can earn you a lot of money depending on your traffic volume. The best part is that Google does all the work for you. You don’t have to know how to do any fancy coding to put the ads on your site. It simply involves copying and pasting a small snippet of code where you want the ads to show up.  

Google AdSense chooses relevant ads to appear on your website. For example, if you’ve created a website dedicated to camping and outdoors, Google AdSense might match you up with someone who sells camping gear.

They also choose ads based on the browsing history of the person on your site. For example, if they’ve visited Amazon, an Amazon ad might be automatically displayed to them.

You don’t need to do anything to connect with businesses wanting to advertise. Google does all that for you.

One thing you do need to be considerate of is not breaking Google’s terms of service. It may seem tempting to ask your readers to click on the link just to boost your income. This seems like a really good idea, but it actually breaks their terms and they will close your account if you’re not following their guidelines.

Before you decide to use Google as your primary source of advertisement, make sure that you check out their terms of service and make sure that it’s a good fit for your site.

You may also want to look at the types of ads you allow on your site. Google has some categories, such as gambling or dating, that you may not want on your site depending on your audience. You can easily exclude these, but you need to go into the settings to do it.  

Ad Network 2: Infolinks

Infolinks

Infolinks is another free advertising service that sets you up with relevant ads for your website. Infolinks doesn’t require a minimum amount of traffic in order to be approved for service. One benefit over Google AdSense is that it is a little easier to gain approval, and their terms are not as strict.

One of the advantages of Infolinks is that they claim to have “native” advertising strategies. We will discuss native advertising in greater detail below, but it means advertising that’s not overly intrusive. It’s advertising that appears to flow naturally with the landscape of your site.

We all know how annoying it is to get on a website and be assaulted with popup ads and videos that automatically start playing. Native advertising avoids that kind of intrusiveness.

Infolink offers four types of advertising options. You can choose one or all of their advertisements. The four types available are:

  • InFold Ads
  • InText Ads
  • InFrame Ads
  • InTag Ads

All are meant to be less obtrusive than other types of pay-per-click ads.

More Ad Network Options

Conversant

Your pay-per-click options are not limited to Infolinks or Google AdSense. There are plenty of other options which may become necessary if you’re unable to get Google AdSense’s approval, or if you’re simply looking for alternatives.

Some good options are:

Sell Your Own Ad Space Directly

If you’re interested in using ads on your website but you want more control over the advertisers, you can opt to sell your ad space yourself.

The major benefit to selling your own ad space is that you retain all of the profits, and typically will make more money from the same web traffic. Ad networks take a cut of your profit to pay for the work they do for you. When you sell your own ad space you get to maintain 100% of the profits.

Plus, you get to determine exactly which businesses advertise on your site. This ensures that only ads relevant to your audience show up.

How to Determine Your Fee For Selling Ad Space Directly

There are several ways to decide how you will generate income when you sell your own ad space.

  • Cost Per Click (CPC) is exactly the same formula used in Google AdSense and Infolinks. Each time someone visiting your website clicks on an ad on your page, you get a small payment from the company. Unlike using a third party to arrange your profits, you and the company get to determine how much payment you will receive for each click.
  • Cost Per Thousand (CPM) is a little bit different than CPC. Here you’re marketing how much traffic your website attracts. In this arrangement, you would receive a payment for each 1,000 visitors to your site. For example, if you are to be paid $4 CPM, and your website receives 50,000 visitors a month, you can expect to make $200 a month return.
  • Cost Per Engagement (CPE) refers to each time someone interacts with an advertisement. Examples of this might be surveys, polls, or causing an interactive item to display. In this type of ad, the company wants some kind of response from the potential customer.
  • Cost Per View (CPV) means you get a payout when your website viewers watch a video presented by the advertisers.
  • Flat Fee means you determine your payout yourself, and charge a flat rate for each space. You can charge so many dollars per month for each banner ad displayed on your site.
Considerations When Selling Your Own Ad Space Directly

When you sell your own ad space, it does require more upfront work. You’ll need to be able to make a presentation to the advertisers so they know if your site is appropriate for what they’re trying to sell. This presentation is often referred to as a media kit.

The advertisers will be looking for information about the demographics of the people who come to your site. Websites like Quantcast and Alexa offer services that collect basic information about your users. To get more specific information, you can use surveys and questionnaires from the people who access your site.

You will need to collect this data to present to your advertisers, along with your traffic statistics, and the content of your site. The advertisers checking out your site won’t be familiar with your website so you want to sell them on your content as well as your site’s demographics.

Finally, your media kit should include exactly how their ads will be displayed on your page.

Remember that each media kit should be tailored to the specific client you’re hoping to obtain. The onus is on you to market your page to their needs. You’ll need to make it seem profitable for them to drop money on your ad spaces.

Where To Find Advertisers

This may be one of the trickiest parts of selling your own ad spaces. One place you might not be considering are the ads you’re already running through your Google AdSense links. You may be able to cut out the middleman and make a pitch for those advertisers to work directly with you instead of working through a network.

Another option is to look for ideas on competitor websites. Find out who they’re using for their advertisers, and contact those companies on your own.

Monetization Method #3: Native Advertising

Native advertising

Native advertising, in short, is advertising that looks natural in your creative work. Sponsored content, like product reviews and articles, makes up the bulk of native advertising, but ad spots can also be created to look as if it belongs on your page.

Demian Farnworth of CopyBlogger says, “Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations.”

In other words, it’s content or ads on your site that don’t feel like ads. It simply feels like a natural part of the site.

There are several types of Native Advertising that you can utilize on your website.

Sponsored Content

Sponsored content is content like articles or posts that advertisers pay to appear on your website. In some cases, you may be the one who creates the content while in other cases the advertisers will create the content.

About 52% of brands have a specific budget set aside for sponsored content already.

Once you have high viewer traffic in your niche, you can likely earn money from this method.

Suppose you start a blog and Youtube channel that features your woodworking skills. The company, Craftsman Tools, might pay you to use and consequently recommend their tools to your viewers.

In-Feed Ads

These are ads that show up naturally within your content. An example of this would be a sponsored Instagram photo that shows up along with your regular feed.

Recommendation Widgets

This is different than an in-feed ad because it doesn’t appear within the regular content. This is an ad that might appear like “We’d also recommend” or “You might also like” and it takes the reader to an external page.

Brand Recognition/Product Placement

This type of advertising does not give a specific call to action, but it puts someone’s product in the forefront of the viewers mind. A good example of this would be having characters in a movie drink a Coca-a-Cola. If we use our toddler parenting website as an example again, this might mean putting pictures of tots wearing Huggies.

Advertorial Articles or Videos

Advertorials have been around for a long time, and have long been used in print publications. These appear to be part of the fabric of the publication, but they’re ultimately meant to lead to reader to a purchase. Advertorials are meant to educate the reader while plugging a brand. If we use our example of the woodworking website, Craftsman might write an article on woodshop safety, and at the end talk about their new safer table saw.

Branded Content

This is when you (the publisher) create the content that promotes a product, business or service.

Paid Reviews

You probably already offer your readers free reviews on products and services that you love. You provide information on various products and services, recommending each to your loyal subscribers. With paid reviews, you do the same thing, but for a fee.

To monetize your website using paid reviews, approach companies in your niche and request to provide reviews on your site. Soon enough they are going to start approaching you.

Alternatively, if you’re not able to clinch reviews on your own, you can use third parties to link you to companies looking for this particular service.

You may need to show your website traffic figures and types of audiences for more effective convincing. Ensure you have a good number of visitors before going down this road.

Sites like PayPerPost and SponsoredReviews can help connect you with businesses who may be interested in this type of work.

Disclose Your Native Advertising Partnerships

When using any kind of advertising, it should be clear that you’re being paid to promote a product or service. While Native Advertising is supposed to blend in with your website, you’ll still need to put some kind of disclaimer on it to alert your viewers. This is often done by simply putting “sponsored content” somewhere on the post.

ALWAYS be upfront with your viewers when a product you’re reviewing or promoting is sponsored. First, this gives transparency to what you’re doing and allows them to be discerning about the product. Second, it’s actually ILLEGAL when you don’t disclose that content is sponsored.

Monetization Method #4: Sell Digital Products

Teachable

Selling digital products through your site is an easy way to make some extra money. Ebooks, audiobooks, PDF guides, and courses can really resonate with your audience, especially if you created the content.

If you’ve already created a lot of content on your site, you may be able to repurpose some of that content into digital products. For example, you could take some of your best blog posts and combine them into an ebook. Or if you’ve written tutorials, you could bundle them into PDF downloads.

The point is that if you’ve been running your site for some time, you probably already have things that can be turned into digital products. Instead of creating something brand new, take what you’ve already done and simply repurpose it into a different format.

There are a number of services that make it really easy to sell digital products on your site, including:

The beauty of selling digital downloads is that you don’t need to ship any products or keep track of your inventory. You simply upload the files to your site and then sell.

If you don’t already have a website built, learn how to make an online store with WordPress + WooCommerce to start selling digital products online.

Here are the most popular digital products you can get started with.

Sell eBooks

Sell ebooks

Let’s face it. Most people prefer reading books on their phone or tablet than a hard copy book.

An eBook can be easily downloaded online, eliminating the hassle of physical shopping, and you can use an eBook as a high quality content upgrade from your typical blog posts.

Alternatively, you can sell other people’s eBooks through your website and earn a commission from the sales. The most common way to do this is by linking to the eBook on Amazon.

As always, make sure you’re offering books that your audience will find useful. If you have a bodybuilding blog, don’t start pushing an eBook on the top ten ways to breed honey bees.

Sell Online Courses

WooCommerce

If you have a particular skill, online courses are a great way to monetize your website.

Typically, courses are much more detailed and comprehensive than a blog post or eBook. Because of this, you can charge a higher price point for putting all of your knowledge of a particular skill into a single course.

If you’re comfortable in front of a camera, this is a great option to share your expertise on a topic in a way that feels natural to you. In addition, it’s a good idea to include course materials like templates, checklists, powerpoint slides, free downloads and email support.

Alternatively, you can choose to promote other people’s courses and earn a commission as an affiliate. This is for anyone not ready to create their own courses and still want to earn money from online courses.

If you’re not too tech savvy, I’d recommend using an online course platform like Teachable to get your course website up and running quickly. If you’re familiar with WordPress, WooCommerce is a WordPress plugin that allows you to sell online. This guide will show you how to set up a store with WooCommerce.

Sell Apps

Sell apps

Demand for apps continues to grow daily, as people chase convenience in their everyday life.

From deciding where to have lunch, where to stay when traveling, or where to seek medical services, apps have taken over. The more effective an app is, the more people will download it to their Android or iOS device.

The same is true for software. You can monetize your site by offering apps and software to your visitors. This can be done through sponsored links, or by creating an landing page on your current website discussing the apps benefits and features.

Sell Printables

Printables

If you love design and experimenting, printables might be the way to go.

Printables are artwork you buy online that can be easily downloaded and printed on any surface you choose – mugs, wine glasses, pillowcases, cards, you name it.

Let’s say your website is filled with blog content for people who LOVE Harry Potter. Not like Harry, love him. Well, if you have an artistic side, you could make Harry Potter printable artwork and then sell that on your wizard-loving blog.

Personalized printables are better valued than ordinary pieces you can purchase at any old store. They’re unique and one-of-a-kind.

Sell online products by setting up a website. If you’re not tech-savvy, follow our guide to make your store with Shopify. If you already know WordPress, read our tutorial for setting up your website with WordPress + WooCommerce.

Monetization Method #5: Start an eCommerce Store

Start ecommerce store

Ecommerce is absolutely exploding.

By 2022, it’s expected that online sales will make up a whopping 17% of all retail sales in the United States. As technology continues to advance, that number is likely to increase.

If you’ve ever thought of starting your own ecommerce business, now is the PERFECT time to do it.

It’s easier than ever to start an eCommerce business. Just a few years ago, you had to be able to build a website and shopping cart from the ground up or invest thousands of dollars to pay someone to build it for you.

Now if you have something to sell, you can have it online and ready to go with just a few clicks of a button.

There are a handful of services you can use to get your products online, but there are two that stand out from the pack: Shopify and WooCommerce.

If you’re starting an ecommerce business, it’s hard to go wrong with one of these.  

Monetization Method #6: Sell Your Services Online

What services can you offer or perform for others as an individual or company? Did you know that those services can help monetize a website?

Here are some ideas of services you can sell online.

Become a Web Developer or Designer

Become web developer or designer

If you’re a web developer or designer, create WordPress themes and plugins to sell.

Marketplaces like ThemeForest and CodeCanyon are specifically made for people looking to buy and sell graphics, code scripts, plugins and templates for their own website needs.

If you’d prefer to build websites instead of themes, add a “Services” page to your own website and start taking on freelance web projects. You can go to sites like Fiverr, 99Designs and Freelancer.com and start bidding on projects. As you grow your following and reputation, you’ll build a referral network of happy clients who can help to refer you future business.

Start a Consulting Firm

Start consulting firm

Do you have a knack for helping people?

A consultant offers their experience and advice to companies, typically on how to boost their performance in a given area.

For example, let’s say you have 15 years of experience as a commercial architect. You could start offering your services as a consultant to help real estate firms develop their portfolio strategies

Your expertise becomes valued, because you’ve already proved yourself through your real world experience and results.

The good news about being a consultant is that you can charge as much as you feel is appropriate.

Monetization Method #7: Create A Membership Website

Membership website

If you’ve established yourself as an expert in a particular field, you can create a membership site that contains additional, premium content. For a monthly fee, people can access this content. You can also add things like a forum where you and other experts answer questions.

You’ll need to have a business website, but after that, adding a membership portal is pretty simple. Plugins like MemberMouse make it painless to add gated content and members only areas in minutes.

The beauty of a membership site is that it creates a community of people who are loyal to what you’re doing. They care about the insights you offer and want to hear from you. Even if you can get just 10 people to pay $100 per month, that’s $1,000 per month in extra income.

There is one downside to membership sites, and it’s that you really need to stay on top of creating constant content for the members. After all, they’re paying for your expertise and you need to be regularly giving them new nuggets.

If you’re unable to commit to this kind of content generation, you may want to consider skipping this method.

Monetization Method #8: Accept Donations

Accept donations

This is an increasingly popular way for creatives to be supported by their audience. Sites like Patreon make it possible for people to support their favorite writers, websites, podcasts, YouTube creators, and musicians. You can also add a simplistic PayPal donation button.

If you have a large audience, you may be able to tap into them to support you on a monthly basis. Even if they only donate $1 per month, this can add up depending on the size of your audience.

The Guardian is a prime example of a site funded by public donations. The publication doesn’t put up any advertisements or paywalls. Instead, they ask visitors to offer monthly support.

Keep in mind that with this method, it’s even more important to produce high-quality content than usual. If people are supporting your website, you need to be creating content that is extremely valuable to them. If you’re not, there’s no reason they’ll continue supporting you.

Monetization Method #9: Audio Ads

Podcast audio ads

Podcasts are becoming increasingly popular, and you may find that people feel hearing a short audio clip may fit into their normal internet experiences. Granted, this method isn’t being used much right now, but that could actually be a reason to get in on it.

On the other hand, you may find that an audio ad playing on your website would feel too intrusive to your listeners and if it plays immediately upon arrival on your site, may turn them away altogether.

You could simply experiment with playing a short audio ad when people land on a particular page and see what the response is. If the response is positive, keep it going. If not, you can cut it.

There are a number of options for what these audio ads could sound like.

  • A voice over ad for a business that plays automatically when someone comes to your site. Spotify inserts these all the time for their free users and they don’t disrupt the experience.
  • A message from you inviting people to take a particular action, like sign up for your email list, purchase something, or enroll in a course.

You may want to consider beta testing this with a small section of users to get their overall reactions. If you’re not careful, your site could end up being like those old Geocities sites that would automatically play MIDI music when you visited.

You don’t want that.

Monetization Method #10: Generating Leads For Businesses

Lead generation

This is sort of like affiliate marketing, but with a twist. Rather than trying to get people to purchase a product, you’re simply trying to get leads for the company. You get paid per lead, not per purchase. This makes things significantly easier.

These leads can be everything from free samples of face cream to installs of an app to simply subscribing to an email list. All you need to do is convince someone to test drive something, which is much easier than selling.

Of course, the same challenges apply here as apply to affiliate marketing:

  • It can come across as dishonest or sleazy, especially if you don’t acknowledge that you’re getting a commission.
  • You need to figure out a way to incorporate lead links into your blog or email list. This can be challenging, especially if your blog isn’t related to the affiliate product.
  • You can get leads in a variety of ways on your blog, including ads, popups, and even using your email list.

Monetization Method #11: Sell or Flip Your Website

Shopify exchange

If you’re totally done with your site and want to move on to something else, you have the option of selling it to someone else.

Depending on the type of site you’ve created, you may be able get a hefty price.

Some people even treat this like the house flipping industry. They create a website, get a lot of traffic coming to it, and then sell it for a significant profit. The more traffic and profit your site is generating, the higher the amount of money you can make from it.

For example, if your site is generating $500/month in revenue, it’s possible to sell for 12x-22x that amount. If you play your cards right, you could walk away with between $6,000-$12,000!

Sites like Flippa and We Buy Websites make it relatively simple to auction off your site. If you have a profitable eCommerce store using Shopify, visit Shopify’s exchange that connects website buyers and sellers.

The downsides to selling your website are:

  • You may not get what you think the site is worth.
  • You have to give up the site you’ve worked hard to build.
  • Your sale price will be highly dependent on your traffic and ad possibilities.

Selling your website probably will be last on your money-making list, but it’s definitely a lucrative option, especially if you are already getting large amounts of traffic.

Create Multiple Income Streams

Income streams

I’ve talked about this before when it comes making money from a blog, but it bears repeating.

Here’s the main point: If you only rely on a single source of online income, you’re going to have a difficult time getting much traction.

Why?

Because with each method you’ll have ups and downs. Some months you’ll have more web traffic, which will drive up advertising traffic, but other months it will fall. You’ll probably sell more physical products around the holidays, when people are looking to buy gifts. If you run a membership site, you’ll have times when members leave for various reasons.

You need to diversify your income sources so that you don’t experience constant feast or famine. You can start with one, but as you go, you should think of ways to continually diversify your income.

Relying on a single income source leaves you vulnerable and in danger of serious incomes drops. Do the smart thing and diversify. Think of it like stock investing. Advisors always tell you to diversify your portfolio to help you weather the ups and downs of the markets. You need to diversify your income portfolio as well.

Getting More People To Your Site

Getting more traffic

It almost goes without saying that in order to turn your website into a money making machine, you have to actually have some decent traffic flowing to it. While this isn’t the focus of this article, here are some tips to get you started in the right direction.

Create Really Good Content

This may seem like a no-brainer, but you can’t expect to make much cash when your website is a dud. People won’t spend much time on your site, and the especially won’t spend much money, when they don’t find your content interesting. There are thousands of new pieces of content being created every day, and if your content is boring or unhelpful, you can’t expect people to come to your site.

When creating content, ask yourself, “Would I want to see this?” Is there anything that makes your content different, better, or more interesting than other content? If not, you may want to go back to the drawing board and come up with something that will truly wow people.

Additionally, if you want your content to show up in Google searches, it needs to be good. If you’re creating short, uninteresting content, don’t expect to get much love from Google. They want to give people content that is truly valuable.

Get Email Subscribers

You may think that email marketing is old school, but it’s actually a tremendously powerful way to get people to your site. If you have a sizable list, you can drive thousands of visitors to every new piece of content you post.

One simple way to build an email list is to giveaway something in exchange for people’s email address. This could be a free eBook, a printable download, or anything else people would value enough to give you their email address.

When you create a new piece of content, send out an email to your list to tell them about it. Don’t forget to include some call to action like, “Come check out my website to learn all about [topic].”

One of the downfalls of email lists is that it tends to lean towards an older market. If you’re interested in attracting younger markets, email may not be your best choice.

Use Social Media

If you’re interested in attracting millennials or younger, social media is a solid choice. Using platforms like Facebook, Twitter, Instagram, Pinterest, and yes, even Snapchat, can really increase your visibility.

In order to attract this demographic, be sure to post often. You can’t expect to attract visitors if you’re only posting once or twice a month. This is a really easy and important way to genuinely engage with your potential readers. You can ask questions to engage your viewers, and you can also be a source of valuable information.

Although you certainly don’t want to do this in every post, find ways to encourage people to visit your main site for more information.

If you’ve created a website about gardening, your Instagram feed should shine with pictures of your bountiful garden harvest. But if they want to know how to grow the healthiest most beautiful tomatoes in the world, they should have to check out your site.

There’s Money To Be Made!

If you know what you’re doing, you can make a large amount of money from your site. Yes, it will take work. No, you can’t expect to start generating thousands of dollars the moment you create your site.

But if you build a site with a substantial audience that trusts you, there are numerous ways you can make money. Honestly, the only thing limiting you is your creativity.

So what are you waiting for? Get out there and start making money!

11 (Legitimate) Ways to Monetize Your Website or Blog

Written by Alex Jasin

Last Updated: March 3, 2018