Backlinks are all links to one site that “return” users to it from external sites. External links tell search engines that the site contains interesting and useful information for many members of the Internet community, so they are an important part of the site’s SEO optimization. About why backlinks are needed, what types they have, and how to get them, read the article below:
Why are backlinks needed?
If you have a new website, then you start promoting it by creating useful content. For example, conducting interesting research, publishing important news, and offering quality products. Then one of the members of the Internet community may want to share the content of your site, and for this, he will leave a link to it on his blog, on a news portal, etc. He shows confidence in your project and recommends it to his audience. At the same time, his site already has a history: age, traffic, trust of search engines. Robots crawling a third-party web resource will see a link to your site. For them, it will be a sign that your project is of interest to a wide range of users.
There are three main functions of backlinks:
- demonstrate the trust of authoritative sites and therefore improve the ranking of the site;
- help search engines find new sites faster;
- attract interested visitors from other sites, that is, increase traffic.
Types of backlinks
A site that links to another web resource is called a donor. The more of them, the better. However, it is worth remembering the quality of backlinks. Bad backlinks can harm a site’s reputation. To choose the right link option for your project, you need to understand their types. Types of backlinks:
Anchor
An anchor link is called when it is “attached” to the content. So, a hyperlink is embedded in one of the phrases in the text; when clicked on, the user finds himself on another site. At the same time, the anchor is not any arbitrary words on the web page; it takes the form of keywords, by which users on the network will search for the information referred to by the donor. The content of the donor and the site to which the link is given must be related thematically and logically.
Anchorless
Anchorless links also have a connection to the content, but they exclude the use of keywords and are tied to the content of the site using other means. They are indicated as the site address in its original form without disguising it as keywords (for example, http://name.ru), embedded in pictures, and attached to formal reference words: “here”, “here”, “more”, “read here ”, “look here”, “continuation”, “in full”, “source”, “on the site”.
NoFollow
Web pages are created using the HTML hypertext markup language. Nofollow is one of its parameters. With its help, search robots receive a kind of instruction not to follow the link on the page and not to evaluate its weight. Nofollow links are often placed in thematic directories or advertising integrations that are not related to the SEO promotion of the site. Thus, the webmaster maintains the reputation of his project and can place paid, sponsored, advertising, and other links on the site that may adversely affect his own value.
Dofollow
The opposite of nofollow is the dofollow option. It reverses the instructions of the first one and says that the text is a link to authoritative web pages that have link weight.
Natural
Links that appear naturally on the Internet are considered organic. Users posted them on their page because they liked the site. For example, if they have purchased a product and want to recommend it to their friends, they leave a link to the product card and share their impressions. Web resource owners have found the site useful to their audience or want to quote, citing your site as an authoritative source.
Purchased
New sites cannot always quickly attract attention and gain the trust of authoritative web resources. Getting natural links for beginners is quite difficult. Therefore, link exchanges appeared, where you can buy backlinks. The first links can be obtained almost immediately after the launch of the project.
Eternal
Perpetual links are links that have no time limit on posting. The link disappears only if the external site is suddenly removed.
Rented
One of the cheapest paid types of links. The site owner pays the donor for placing a recommendation on his site for a certain period of time. By agreement, the lease period can be extended by the parties.
How to get a good backlink
Site recommendations from different sites may vary in quality. If you want to get as many natural and good links as possible, choose your partner carefully. Backlinks from donors that meet the following parameters are of great value (weight):
- Thematically related to your site. For example, a travel blog would benefit from links from an online travel magazine rather than from a health blog.
- Inspiring confidence. Web resources that have not been seen in spam and fraud do not remove links shortly after publication.
- Authoritative. The donor has its own link mass.
The easiest and most free way to get a recommendation from an authoritative source is to create original and useful content. However, this will take time and effort. In order for other resource owners to notice you faster, you can invite them to write material for their guest blog. They get a free article, and you get a backlink.
In addition, you can write useful articles on blogging platforms, Wikipedia, and other popular channels on the Internet. Some of them have their own promotion algorithms that will offer your content to interested users of the platform.
If you want to buy an external link on the exchange, before that, evaluate the authority of a potential donor, that is, the quality of links from other sites that lead to his web resource. Analysis can be performed using online services. Notice two important features:
- Backlinks – number of backlinks;
- Referring Domains – The number of unique domains that refer to the site.
Conclusions
Backlinks are an effective method of SEO site optimization. Their presence allows you to speed up the promotion of the site, get new traffic, and improve the ranking of the site in search engines. However, not all links to your site are positively reflected in the site’s reputation. That’s why it is suggested to hire professional backlink service providers like trophius. They will provide quality backlinks and engaging content in order to get more traffic.