Today, cyberattacks have become more sophisticated and frequent. Attackers are leveraging advanced technologies such as AI to launch cyberattacks that are hard to defeat with traditional security tools and approaches. Plus, these attacks are constantly rising year on year.
As per report, there is a 50% increase in ransomware attacks alone. Hence, companies must look for more robust tools and methods to defend their digital landscape from cyber threats. Advanced Threat Protection offers a new hope.
It helps protect your digital assets against complex and emerging cyber threats with proactive threat monitoring, prevention, and responses. ATP provides the tools and resources that offer protection at the bottom level by securing endpoints.
Keep reading this article to learn more about Advanced Threat Protection, its benefits, and how it works. Read on to get the information you need to make decisions.
What is Advanced Threat Protection?
ATP or Advanced Threat Protection refers to a class of advanced tools and best practices that aim to protect your organization from complex cyberattacks. It provides a strong security shield against sophisticated cyber threats and malware attacks that attempt to steal, corrupt, or exfiltrate sensitive data.
It offers comprehensive security comprising a combination of endpoint agents, malware protection systems, email gateways, and other security measures. Consequently, it ensures 360-degree security by protecting every digital touchpoint.
What are the Advantages of Advanced Threat Protection?
The main advantage of Advanced Threat Protection is it is designed to protect, prevent, and respond against complex security threats that could bypass traditional security solutions such as firewalls, IDS/IPS, antivirus, etc.
As cyberattacks become more prevalent, stealthy, and complex, ATP provides a proactive approach to deter and eliminate these threats before they cause any harm. The following are the key benefits of ATP.
Defend Against Known and Unknown Threats
Mostly, traditional cybersecurity security systems and tools protect against known threats. They use signature-based scanning to identify security risks by comparing suspicious elements to a database of known threats. However, Advanced Threat Protection solutions leverage anomaly detection, behavioral analytics, and identify patterns to detect threats. Thus, making them capable of identifying new and known security risks. Organizations can utilize these capabilities of ATP solutions to prevent risks and protect their digital landscape.
Enhance Response and Recovery
Continuous threat monitoring and analytics offered by ATP solutions help organizations identify potential threats more quickly and remediate them. Organizations leverage an advanced vulnerability scanner to discover security weaknesses within various digital assets. It provides a comprehensive insight into the threat landscape and enables organizations to avoid possible cybersecurity risks. Hence, Advanced Threat Protection not only allows organizations to proactively prevent security risks but also improves their response and recovery capabilities.
Protect Cloud-based Environments
The adoption of clouds has become a common trend. While cloud-based environments offer many excellent benefits, challenges securing your applications and data also persist. You require robust security measures to protect your applications and data in the cloud environment. Advanced Threat Protection extends its coverage to cloud-based solutions providing necessary tools and measures to protect data and applications in the cloud.
Understanding How Advanced Threat Protection Functions
ATP takes a holistic security approach providing a robust framework for protecting all resources of an organization. Hence, with ATP, the endpoints are also protected apart from securing various digital assets. ATP tools focus on defending the digital landscape of an organization with high-end security measures and continuous threat monitoring.
Advanced Threat Protection aims to achieve the following goals:
- Early threat detection: Intercepting threats before they cause any harm or access crucial information.
- Adequate protection: Effective measures to protect against threats detected and prevent potential security compromises.
- Response: Ability to quickly respond to potential security incidents and mitigate risks.
The following are the methods ATP uses to achieve those goals.
- Real-Time Visibility: In a growing cyber threat landscape, continuous security assessment and monitoring is paramount. The response is very costly when the damage is done. Advanced Threat Protection emphasizes real-time visibility into various events occurring on a secure endpoint to ensure continuous threat monitoring.
- Context: With a large influx of threat alerts, security teams are unable to take prompt action without proper context. ATP provides context to these alerts allowing security teams to categorize and respond to threats more effectively. It improves their response and risk mitigation tactics.
- Data Awareness: Understanding data is important to make a solid security plan. Knowing the sensitivity, value, and other factors of data is crucial to identifying potential risks and formulating an effective response plan.
A Closing Note
Undoubtedly, cyber threats are far more pervasive and dangerous than a few years ago. Protecting your digital assets has become more challenging today. You cannot rely on traditional security tools and methods anymore to protect against advanced threats; you need a stronger solution to protect your organization.
For this you must think beyond firewalls, antivirus tools, system security and look for a broader security paradigm. Advanced Threat Protection is just that. It offers the right tools and practices to defend against complex security threats like malware, phishing attacks, and more.