Many people are puzzled by the variety of professionals in web development. This problem is especially relevant for those who want to create a website without involving a UI/UX design and development company. In this article, we will consider what tasks are performed by such specialists as a web designer, UI designer, and UX designer
Web- UX- and UI- design: what is it?
WEB – Internet, World Wide Web), and a web designer is an architect of comfortable, functional, and expressive web spaces: sites, blogs, online stores, social networks, and advertising. If we imagine a brand as a country in the digital world, then the web designer takes part in making it pleasant to be in it, navigate, travel and return.
WEB design is the organization and presentation of information about a brand in the Internet space in such a way that users get what they want faster, for example, find and buy the right products, scoop up fresh articles for work, or have a good time watching the news.
UI (user interface) covers not only the graphical interface but also tactile, voice or sound. UI design involves translating user experience into visual elements. The experience is based on the study of the target audience.
UX means user experience. A UX designer is an architect and researcher of user experience. He studies the reality of users and their goals, notices barriers, and seeks to remove them with the help of technology (including applications). The results of the research help him design and build a prototype solution that, as a result of testing, can turn out to be more effective than something that customers already have on hand.
UX design is the design and engineering of digital products based on UX research and the direct study of user experience and behavior. UX design is a job similar to engineering to improve the quality of life of customers.
Who is a web designer and what does he do?
A web designer works in the field of creativity and commerce. This specialist is the creator of functional, useful, and commercially effective web spaces. This includes online stores, websites, blogs, and advertising.
The task of a web designer:
The main task of a web designer is to develop the site and channels to attract customers to the site (social networks, advertising). The website is the main source of sales on the Internet. A website is the control center of a digital brand on the Internet. The site receives daily streams of users from search engines, social networks, advertising, and many other advertising trails on the Internet.
In small companies, a web designer also develops a corporate identity, creates promotional materials for various formats, and, in a team with digital marketers, improves the commercial effectiveness of this system on a daily basis. For example, he increases the number of purchases and registrations.
What a web designer needs to be able to do:
- Organize information in an engaging way for customers.
- Create website pages in the style of the brand.
- Design adaptation for various platforms and devices.
- Interface animation.
- Adjust the feed on the site based on digital marketing research.
Who is a UI designer (interface designer) and what does he do?
A UI designer is a specialist who helps turn working functional solutions into graceful interactive systems that consumers want to own and want to use. Here we are talking primarily about the culture of consumption with pleasure.
What a UI designer needs to be able to do:
create product interface screens based on research (analytics and data);
apply UI kits with guidelines and create interface screens;
- design interfaces in the style of the brand;
- take research as a basis and propose a design concept;
- building system design: interface components, typography, grid, color, voice, and texts;
- design adaptation for various platforms and devices;
- interface animation.
The task of the UI designer:
The UI designer creates control components, works out adaptability and accessibility in a multi-screen world, and ensures a smooth flow of interaction with the interface through interactivity and animations.
Who is a UX designer and what does he do?
A UX designer is a design engineer who studies user experience right in the field: delving into analytics, designing flow diagrams, prototyping options for the best ways to achieve goals, and creating a specification for a UI designer.
What a UX designer needs to be able to do:
- conduct UX research (qualitative and quantitative);
- package research results in various formats, such as Customer Journey Map;
- create prototypes with more efficient ways for users to achieve goals;
- work with metrics and improve the effectiveness of user scenarios using analytics and research data.
The job of a UX designer:
A UX designer is a user experience researcher, analyst, and architect. The task of a UX designer is to make interaction with the brand easy and intuitive so that customers comfortably achieve their goals, and the business wins at the same time.
To do this, a UX designer conducts various studies of models of both consumers and software products.
What are these models? Each interface under the hood has a certain model of the system, which is designed to help the user achieve certain goals. And the users themselves also have a certain model of how the system should work.
For example, a model for buying expensive cars for regular customers of a car dealership in a mobile application may include 4 steps: fill the basket, place an order, confirm the order, and make a payment.
Model and interface are closely related. To understand the difference between a model and an interface, ask the question:
- Where did the cart even come from?
- Do customers add cars to the cart in batches, like in a supermarket?
- Do I need a test drive model, not a basket model?
So, when choosing a car, customers can immediately be offered to sign up for a test drive or start making a purchase (including on credit).
Now ask a question: how often are buyers of an expensive car ready to change cars and does the mobile application fit into their life context? It turns out that behind any object in the real world there is a model that is in our minds – these are our ideas about how this thing should work in front of us.
Final thoughts
Application and website development is an industry that involves the participation of a large number of specialists. If you want to get a quality product, we recommend that you involve employees who specialize in performing specific service to perform tasks. Dworkz is a company that offers quality services in areas such as UX/UI design, front-end, and back-end development, system architecture, and hosting.