Conference calls are a critical element of a company’s day-to-day operations. They’re how employees exchange ideas, focus groups express their opinions, and customers voice their requirements.
Benefits of Conference Call Transcription for Your Business
Giving your conference call attendees detailed and accurate takeaway transcripts can increase business costs, but they are invaluable for further analysis and follow-ups. The benefits you will reap from such a small investment will compensate for the extra outlay. In addition, transcribing your critical conference calls might help your company expand into untapped markets, resulting in profits that much outweigh the initial investment.
Improved SEO
Search engine optimization is the process of improving a website’s visibility in search results to attract more traffic. When you consider that nearly 70% of all online encounters begin with a query on a search engine like Bing or Google, you can see how important SEO is to the success of your business.
You can convert transcriptions of interesting conference calls into blog posts for your company’s website. It’s a great SEO move. Visitors that read such articles tend to stick around for longer, which is excellent for your SERP rankings. Besides, it gives you the chance to work with additional relevant keywords and visitors will get to know your brand better.
Enhanced Reach
Putting your conference call discussions in writing will help spread the word far beyond the confines of the meeting. It will put you in touch with people all across the world. Having a transcript on hand makes it much simpler to convert content into several languages. You can choose from more than a handful of providers that are freely accessible online.
The content of your conference call can be available to those unable to attend when you have it transcribed. No-shows, whether clients or staff, can still gain the same understanding of the meeting as those who were present. Furthermore, anyone who does not want to read the whole transcript but wants to get the gist of the discussion can do so by scanning the document for key phrases.
Improved Return on Investment
It is no secret that having industry experts sharing their views on your conference calls carries a hefty price tag. That is why it is essential to record and transcribe such meetings. Doing so will improve your return on investment. Teams can analyze the information, use it to build marketing and training materials, and develop more robust strategies, leading to higher company profits.
Enhanced Engagement
Being a speaker or presenter is disheartening when the audience pays little attention because they are too busy taking notes on their notepads, tablets, laptops, or phones. Tell your audience they can relax and pay full attention throughout the conference call because they will be receiving a complete transcript after the meeting.
You can give your attendees something to read up on later by handing out hard copies or allowing them to look it up online. They will never have to wonder, “Who said what now?” or confuse one presenter with another, thanks to transcripts.
Ease of Documentation
Conference call transcripts assist you in establishing excellent company documentation and archives. These transcripts can be read by consultants, compliance officers, top management, and during a year-end review or board meetings. Employees can self-evaluate by reading over transcripts and assessing where they excelled and where they could use improvement.
In addition, one can quickly mine the transcript for notes and highlights. The file size of a transcript is typically smaller than a video or audio file. Thus, it will not require as much storage space when uploaded to the cloud or a website.
Conference calls are valuable as they are. However, one cannot search through a recording for keywords. Transcripts, on the other, are text files, which means that you can easily use the “find” function to identify particular points.
Conclusion
Conference call transcriptions are an investment worth making because of the value they add to your business. If you outsource this work to a service that has access to a team of skilled transcribers, you can rest assured that your transcripts will be accurate and delivered promptly. If you’re looking for more information on conference call transcripts, you should start by checking out GoTranscript. Let the customer reviews speak for themselves.