In today’s Internet-saturated marketing landscape, content is king, no matter what industry a company is in. For this reason, many construction companies have turned their attention to video content from specialists such as BeFound Media’s Naythan Lange to showcase the quality of their work. Through the strategic use of video content, Naythan Lange and BeFound Media have helped construction companies attract laborers, skilled tradesmen, and B2B clients. By hiring a videographer, construction brands can build brand awareness, control their brand image, drive online engagement, and display their expertise.
Naythan Lange explains, “Video content for construction companies has a myriad of benefits both for website SEO and social media marketing. Videos result in more engagement, more clicks, and more shares on social media, which attracts more skilled labor and tradespeople who want to work for your company, as well as more clients who want to hire you.”
Lange also points out that video content can bolster a construction company’s online presence by showcasing its energy, professionalism, and capabilities. Viewers can witness a company’s expertise in action through behind-the-scenes videos, time-lapse photography, and weekly project updates. These videos can also introduce construction companies to a global audience, which can benefit companies operating in small geolocations by potentially opening new opportunities for business and collaboration across borders.
Lange and BeFound Media have used their expertise in video production and content creation to achieve significant success in their industry. As of 2024, their videos have received over 80+ million views. In the first quarter of 2024, they also managed to achieve over 254,000 new followers, 12.7 million accounts reached, and 635,000 account visits across their client pages.
BeFound Media’s roots in the construction industry run deep, as the company got its start by creating content for construction companies in its home city of Vancouver, Canada. The BeFound Media team’s initial lack of opportunities in other industries motivated its members to prove the company’s skills and value in the field of content-led marketing. Despite its early challenges, the company’s persistent focus on delivering extraordinary content helped build its brand from the ground up.
Today, BeFound Media’s calling card is its focus on innovation and pushing the boundaries of what is possible in the content creation space. Naythan Lange and BeFound Media use the most cutting-edge content creation tools, such as CGI for video reels, drones for aerial photography and videography, and professional sound editing for all videos. Their focus on short-form video content makes their videos more shareable, engaging, and mobile-friendly. Years of experience in making social media content for construction companies have made BeFound Media the go-to company for marketing construction services.
BeFound Media is offering free consultations and social media audits for any construction company hoping to take its online marketing to the next level. Brands interested in collaborating with BeFound Media can book their consultation at BeFound360.com/Booking. Visit BeFound360.com for more details.