Many, if not most, organizations’ social media strategies revolve around keeping up a strong presence on Facebook. Outreach, establishing credibility, attracting attention, and directing users to more material and company resources all rely heavily on it.
Paid adverts, a format that has evolved over Facebook’s history, are one-way companies can use the platform as a marketing tool. Look into Slaterock Automation’s Effective Facebook Ad Management to improve your campaign efforts.
The success of a marketing effort is always a source of pride for the marketer responsible for it. None of us runs advertising campaigns without hoping to see an impact. It’s aggravating when you log in, and there’s nothing there. All of your campaign efforts amount to zero. With that said, let’s examine Facebook ads manager updates to be aware of.
Modifications to Facebook’s Ad Manager Purposes
There are now more options for your Facebook ad campaign in the Facebook Ads Manager. Some genuinely novel goals exist, but many more are only rebranded under different titles. The idea was to make it easier to decide what you want to accomplish with your campaign.
Select the target that most closely reflects your long-term professional objectives. Awareness, traffic, engagement, leads, app promotion, and sales are now the campaign goals.
The All-New “Optimize Text per Person” Option
A change to how ads are created on Facebook was introduced in June of 2021 using the platform’s Ads Manager. The “Optimize Text Per Person” tool aids in the process of automating ad personalization. Do you know how to use Google Ads?
If so, you’ll be happy to discover that this advertising choice functions similarly to Google’s well-known Responsive Search Ads. Automation and test-driven development are essential, as they are with this Google product.
Facebook will automatically cycle through different versions of your ad’s captions, headers, and descriptions thanks to the “Optimize Text Per Person” feature. Facebook’s machine learning system analyzes user behavior to determine the most effective mix of components to provide to the user.
No More Targeting Teens by Interests
Previously, advertisers could zero in on teens based on their online habits and preferences. Users must be over 18 to apply these targeting settings globally. Advertisers can now specifically target people under 18 based on demographic information such as age, geography, and gender.
This revision is intended to “protect” young people from advertisements that promote potentially harmful content like rapid weight loss methods and online dating services. Facebook has made this decision because they’ve seen firsthand social media’s effect on young people.
As a result, if you know that your target audience is composed primarily of young people, you will have to make do with fewer targeting alternatives. Improving the quantity and quality of your advertising concepts could help. This strategy has the potential to help you reach your desired demographic while avoiding common targeting pitfalls.
Using Facebook Ads is one strategy to boost your website’s visibility and, ultimately, its ability to generate more all-important conversions. If you aren’t receiving a good return on your investment, it could be because of simple mistakes you’re making before your targeted visitors ever reach your landing page.
In the process, you can calculate the cost of your next digital marketing campaign. Use this newfound knowledge to try to improve the performance of your underperforming Facebook Ad campaigns.