For many parents, babywearing is more than just a practical solution; it’s a way to connect with their child while staying grounded in everyday life. That’s exactly what inspired two best friends to create hope&plum, a brand rooted in inclusivity, comfort, and ethical practices. After discovering the powerful benefits of babywearing for both caregivers and babies, they set out to design carriers everyone could use with confidence.
A Baby Carrier Wrap With a Thoughtful Design That Puts Comfort First
What makes hope&plum carriers stand out is their thoughtful balance of comfort and safety. Crafted from soft, breathable fabrics, each baby wrap is designed to support babies in a secure, ergonomic position while prioritizing the caregiver’s physical well-being. Whether wearing your newborn around the house or taking your toddler on a quick errand, the baby carrier helps distribute weight evenly so you can easily move through your day—and keep your hands free.
Size-Inclusive and Stylish Baby Wrap for Every Body
Many caregivers struggle to find carriers that genuinely fit their bodies. hope&plum recognized this gap and addressed it head-on. Their baby wrap carriers are intentionally inclusive in both size and style, designed to support parents of all shapes, sizes, and backgrounds.
Empowering Parents Through Safety and Support
Using a baby carrier shouldn’t be stressful. That’s why hope&plum makes education a priority. From free fit checks to expert resources, the brand offers tools to help you wear your baby safely and comfortably. Improper babywearing can lead to discomfort or injury, so this kind of hands-on support makes all the difference. It’s part of the reason so many parents trust the brand; not just for the product, but for the guidance that comes with it.
hope&plum Is Rooted in Ethics and Built on Trust
In an industry filled with mass production and minimal transparency, hope&plum takes a different path. All their carriers are made locally through women-owned manufacturers, maintaining fair labor practices and high safety standards. By avoiding overseas outsourcing, the brand remains true to its values, setting itself apart from competitors that prioritize cost over conscience.
Thanks to her background as a corporate lawyer, Co-founder Skye Amundsen brings a unique edge to the company. Her expertise helps hope&plum operate ethically, efficiently, and purposefully, keeping parents and their babies in mind.
Real Stories, Real Impact of Baby Wearing Wraps
The heart of hope&plum is the community it has built. Parents often share how these carriers have changed their daily routines. Whether it’s calming a fussy newborn or finally being able to cook dinner with both hands, these stories speak volumes. Many have expressed how the inclusive designs helped them feel welcome in a space often lacking size diversity and representation.
Baby Wraps Offering a Bright and Inclusive Future
As hope&plum grows, its goals remain firmly planted in its values. It aims to expand its size range even further, develop new thoughtful designs, and continue to lead the conversation around safe, inclusive babywearing. While the brand grows, its mission remains: to support caregivers through comfort, community, and connection.
If you’re looking for a carrier that combines hands-free ease with heart-centered values, hope&plum is ready to support you every step of the way.
*Images sourced from hope&plum