The success of your crypto project largely depends on how well it’s being presented to the public. The appearance of a website is as crucial as its content, so you shouldn’t neglect it. If you have an online presence, chances are someone has already found your digital wallet and proclaimed it the best one out there.
Whenever new crypto emerges, people go crazy over it — new users and traders alike. Therefore, you need to make sure that your site will help increase the value of your project instead of hindering it. An in-depth SEO audit can help you identify points where you can improve user experience and drive more traffic to your site. Let’s discover more about SEO audit and some key reasons why you need one for your crypto website:
This is the most common problem that cryptos face. If you want people to find your site, you must enter the first page of Google results. All the traffic your crypto project generates relies on the success of this strategy. If people can’t find your website, they’ll either abandon it or look for alternatives. You’ll have to deal with this issue before you can get the others under control.
To know the cause of your low search rankings, you must first find out what’s wrong with your SEO strategy. You can conduct an SEO audit for a few reasons:
- to improve the quality of your content,
- to acquire new users,
- to focus on specific keywords to drive more traffic and capitalize on the semantics of your content.
An in-depth SEO audit can help you find out ways you can grow your online presence.
Your website’s value is determined by how many people visit it and how often they do so. Therefore, the crucial metric to understand when growing your crypto project is organic traffic. An SEO audit can help you identify factors where you can improve the experience of your users.
Although most SEO audits are based on paid traffic, this metric is what will ultimately decide the success of your business. If you want to increase the number of visitors your website receives, you need to improve the quality and quantity of your organic traffic. The easiest way to do this is by writing useful, unique content that people want to read. You can also use social media to drive traffic to your site and increase your brand’s visibility online. Besides, it’s common to notice many people who don’t bother to read the information on your website because of its design. Therefore, you might want to consider changing the color pallet and layout of your site. You should also make sure that your site is mobile-friendly.
You need to make sure that the organic traffic coming to your site is the right kind. Many people don’t know that you can’t just spam your website with keyword-rich content and expect Google to rank you for these terms. An SEO audit will show you which pages of your website are driving the most traffic. You can then decide which pages to revamp so that you can focus on the best keywords and acquire new users.
SEO audits are extremely useful for identifying issues that can lead to bans from Amazon Ads, Google Ads, and Bing Ads. The crucial thing you need to remember is that Google only allows a certain number of keywords to appear in the SERPs. You need to make sure you comply with Google Ads policies and remove any keywords that violate these policies.
In addition to this, it’s critical to make sure that the keywords you’re using are related to your project. For instance, if you’re building an exchange, you might want to use the term “crypto exchange” or “crypto exchange review.” However, you should avoid using the term “crypto exchange scam” as it’s not related to your project.
Your website isn’t going to make millions just because you have a brilliant idea. Countless projects have a good concept, but they don’t know how to monetize it. If you want your crypto project to reap benefits, you need to make sure that you get as many visitors as possible. An SEO audit can help you identify where you should focus your efforts to make your site more popular. For example, if you have a website about the latest cryptocurrency regulations, you can share it using social media. You can also try to get it included in online forums.
The best way to grow your team and expand your influence is to recruit the best people and involve them in your projects. In addition to this, you can also use SEO audits to make your brand more popular. You can use SEO audits to improve the way your team communicates with one another. More importantly, you should use SEO audits to make sure that your team members know what they’re doing.
This is one of the crucial reasons why you need an SEO audit for your crypto website. You can’t just put some keywords, dates, and phrases into Google and expect that it will rank your site. You need to make sure that your website is properly optimized. This is where a backlink audit comes in. You need to make sure that your backlinks are relevant and are going to help you rank for the keywords you’ve mentioned in your meta tags.
You might have heard that Google is going to ban crypto-related websites from its search engine. To avoid this, you should start planning your SEO audit for your crypto website as soon as possible. This will help you identify the issues that can severely harm your online presence and impact your brand. Once you’ve identified them, you can start working on solutions to solve them.