Close Menu
    Facebook X (Twitter) Instagram
    • Contact Us
    • About Us
    • Write For Us
    • Guest Post
    • Privacy Policy
    • Terms of Service
    Metapress
    • News
    • Technology
    • Business
    • Entertainment
    • Science / Health
    • Travel
    Metapress

    5 Different Types of YouTube Ads Every Marketer Should Kno

    Lakisha DavisBy Lakisha DavisJuly 25, 2023
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    5 Different Types of YouTube Ads Every Marketer Should Kno
    Share
    Facebook Twitter LinkedIn Pinterest Email

    wFrom TV ads to online banners to social media ads, advertising is constantly changing as technology is evolving. When it comes to video sharing and advertising, there is currently no platform in the world as valuable as YouTube.

    With over 2 billion active users, this social media platform allows you to reach your targeted audience worldwide through YouTube promotion services. Today, let’s explore the different YouTube advertisements that can help boost your business. Be a full-fledged marketer learning all of these things below.

    1. Discovery Ads

    Also called ‘In-feed video ads,’ this may appear in various locations on the YouTube platform. Instead of focusing solely on video views and clicks, discovery ads generate valuable leads.

    Accurate targeting and an engaging creative approach can help you quickly collect high-quality user data and increase conversions. For starters, you will have to create a YouTube channel for your business since discovery ads are intended for YouTube.

    2. Non-Video Ads

    If you are new to the business world yet and lack sufficient funding for video production, you may consider using non-video ads. The first type of non-video advertisement is display ads. You can see them on the right side of the played video or above the featured video; sometimes, they are also visible below the player.

    The second type of video ad you can opt for are sponsored cards. This ad type is less distracting than all the others because it will only appear at the end of the video. Here’s the thing about utilizing sponsored cards, which may also apply to all other advertisements. Always make sure to capture the audience’s interest. If you do, they will undoubtedly click and visit the link.

    The difference between the two is that display ads can only be viewed by desktop viewers, while sponsored cards are visible on both smartphones and computers.

    3. Skippable In-Stream Video Ads

    Ever clicked on ‘Skip Ad’ while watching YouTube videos? Those are called skippable video ads. It gives the viewers the freedom to skip ads after 5 seconds. You may think people hate ads. Well, remember the significance of cues. If you want to increase brand awareness, it would definitely work! If your ads have been viewed for at least 30 seconds, it will add a penny to your pocket.

    4. Non-Skippable In-Stream Video Ads

    If you don’t want people to disregard your advertisements, you can use non-skippable ads. Think hard about capturing your audience’s interest and adding elements to your video that could make up the best representation of your brand. You do have 15 to 20 seconds to do that, so make the most of it. Consider how it may increase your viewer’s engagement and enable you to reach the right audience by selecting your demographic of choice.

    5. Bumper Ads

    Let’s say your audience is of today’s generation, who mostly have short attention spans, bumper ads will suit best! It is a great help in improving ad recall. Make it short and keep it simple! That’s how it works. People are in a hurry these days so make sure to hit the spot right away.

    These ads are usually 6 seconds or shorter. Bear in mind that longer commercials are more likely to be “tuned off” by consumers, but fast bumper ads deliver their message so quickly that your viewers won’t even notice it has ended, leaving a stronger impression.

    To Conclude

    If you’re still confused about which YouTube ad to use, take your time and thoroughly research effective ways of advertising your brand. The rule is to make it catchy yet informative.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Lakisha Davis

      Lakisha Davis is a tech enthusiast with a passion for innovation and digital transformation. With her extensive knowledge in software development and a keen interest in emerging tech trends, Lakisha strives to make technology accessible and understandable to everyone.

      Follow Metapress on Google News
      Unraveling the Capabilities of Social Media Marketing Software
      June 8, 2025
      Unlock Your Photo’s Potential: The Magic of Image-to-Video AI Explained
      June 8, 2025
      Legal Tips for NY Slip and Fall Victims
      June 8, 2025
      How Does a Motorcycle Accident Lawyer Can Help You with the Unfortunate Situation
      June 8, 2025
      Motorcycle Accident Lawyer: Details about legal assistance that everyone who has been in an accident should know.
      June 8, 2025
      Managing Divorce in Grand Rapids: The Duty of Experienced Divorce Attorneys
      June 8, 2025
      From Shaken to Steady: Finding Legal Clarity After a DUI Case
      June 8, 2025
      Wedding Photo Booth New Jersey: Elevate Your Celebration with Unforgettable Moments
      June 8, 2025
      How does weight loss hypnotherapy work?
      June 8, 2025
      The Rise of Custom Hoodie Manufacturers: Crafting Unique Apparel for a Modern Audience
      June 8, 2025
      Percolator Bong or Beaker Bong? Let’s Settle This Once and for All
      June 8, 2025
      How Movin’ Ebikes Is Revolutionizing Urban Transportation in North America
      June 8, 2025
      Metapress
      • Contact Us
      • About Us
      • Write For Us
      • Guest Post
      • Privacy Policy
      • Terms of Service
      © 2025 Metapress.

      Type above and press Enter to search. Press Esc to cancel.