Companies are hastening to plan new advertising initiatives in light of predictions that the metaverse will become the dominant social media platform in the future. The metaverse is a network of interconnected and interactive virtual and augmented worlds where people may socialize, have fun, and do business. Marketing in the metaverse provides fashion companies with a chance to expand their customer base, create a lasting online presence, and maybe increase sales.
We examine six prominent fashion houses that are getting set to make their mark in the virtual world.
1. Nike
NIKELAND, a virtual environment where guests may enjoy gameplay and enjoy a livelihood based on sports and fun, opened in 2021. Roblox, a popular metaverse site, is where you can find NIKELAND and other immersive activities. The company may reach a larger audience and encourage them to use its goods by entering the digital market.
The NIKELAND theme park is located in the company’s main office. There is a plethora of activities in the internet group that double as real-world workouts. You may create a unique character, equip them with the NIKE equipment included in the competition’s dress selection, and afterward exhibit your look to other gamers in the game’s virtual marketplace.
2) Louis Vuitton
If any sector of the economy is going to be responsible for reimagining the metaverse economy, it is the fashion business. Fashion companies are well-positioned to meet the demand for one-of-a-kind NFT accessories that users may use to express themselves via their in-game characters. Luxurious fashion house Louis Vuitton has released a 30-piece NFT collection in-game to coincide with the company’s 200th year of devoted service to custom design.
In Louis the Game, you play the role of Vivienne, the brand’s mascot, and go on an adventure. By using it, you may go to different parts of the city in search of 200 candles while learning about Louis Vuitton’s past.
3. Adidas
As more and more clothing stores open up a business in the metaverse, buying clothes online will soon be instinctive. Aiming to please consumers by possessing unique attributes and inspiring people to seek innovation and uniqueness through clothing, Adidas widened its marketplace and held bidding for unique and collaborative items on OpenSea. It also partnered with luxury fashion house Prada to educate consumers about the importance of respecting the rights of artists.
At the same time, well-known NFT collections like Bored Ape Yacht Club teamed up with Adidas to propel Adidas Originals to the fore of the NFT scene. All 30,000 NFTs have been issued as of this writing.
4. Gucci
Gucci capitalizes on the fact that fetch quests are a common kind of game in the metaverse by designing its products with this mechanic in mind. The high-end label has been experimenting with the metaverse business world for some time now via a number of NFT partnerships. Access to restricted NFT creations, like Gucci’s Superplastic partnership, is granted based on a predetermined hierarchy.
Guests of The Sandbox may access Gucci’s The Vault there. Next up for the label is a bounty hunt-inspired concept called 10KTF Gucci Grail. The hidden hunt’s final rewards will be one-of-a-kind NFT items designed by artistic head Alessandro Michele as well as a mysterious figure known only as Wagmi-san.
5. Balenciaga
The game Fortnite continues to be a popular choice for companies looking to break into the Internet of Things. Balenciaga, the high-end fashion house, and the games industry cause ripples together in September 2021 when they introduce their first NFT accessories.
Different individuals may outfit their avatars with different sets of clothes, purses, and other items from this collection. Balenciaga and Fortnite encouraged their players to create a lookbook as they developed their own signature styles. Contestants were encouraged to walk the sidewalks and skyscrapers modeling their Balenciaga apparel in exchange for a spot on one of the numerous billboards. Those highlighting NFT assets may also be obtained through conventional means.
6. Dolce & Gabbana
Decentraland, a metaverse network, made more than $25 million in 2021. Dolce & Gabbana showed their latest collection during the first Metaverse Fashion Week, which took place at the end of March on the virtual island of Decentraland. Twenty NFT-based accessories were shown by the clothing line. The online Dolce & Gabbana pop-up shop was open to everyone from March 23 through March 27, 2022. Avatar clothing may be purchased using Decentraland’s local currency, which could be won at these activities. The bitcoin loophole login page is where you may go to store your cryptocurrency safely.
To participate in the metaverse marketplace, Dolce & Gabbana has introduced DGFamily, an NFT community that provides its members with special access to the label’s upcoming collections and other special occasions.
Conclusion
It’s hardly surprising that major corporations are catching the Metaverse fever. Which of these brands do you like the most? Or, are there any other companies that you’re aware of that are making waves in the virtual world? Inform us!