The use of social media can help you grow your business in multiple ways and make you a more successful marketer or a business owner. If you’re an avid Instagram user, you may already know what Instagram Stories is. It’s a feature that lets users post photos and pictures filled with stickers and text for 24 hours.
You may ask: why should you use Instagram Stories for marketing rather than creating and posting new Instagram posts? Despite their short duration, Instagram stories are fun for everyone and can yield wonderful results as well as Instagram growth.
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Are you interested in boosting your business with Instagram Stories? Here are some ways Instagram Stories can help grow your business:
1. It Can Help Establish A Strong Relationship Between Customer And Brand
If you want to grow your business, you need to turn your one-time customers into long-term ones. People will be more loyal to your brand if they become more familiar with it. After all, if you want to keep your customers coming back for more, you need to create a stronger relationship with them. Instagram Stories may be able to assist you in this endeavor.
If you want to build a stronger relationship with your customers, here are some tips for Instagram Stories content:
- Creating and sharing simple tutorials with your products or services, such as do-it-yourself (DIY) content;
- Asking your audience exciting and edgy questions; and
- Sharing user-generated content (UGC) shows that you value their content and contributions.
Companies like Nitreo can assist you with strengthening your customer-brand relationship. Nitreo reviews show that this may be done in a safe manner without the use of bots or phony interaction.
2. It Allows You To Collect Feedback From Your Customers
Your business can’t grow without the feedback of your customers. It’s essential to ask your customers what they think about your business once in a while. How can you determine whether your customers appreciate your products and services if any improvement needs to be made, or their needs? If you don’t gather customer feedback, all you can do is guess.
However, the Instagram Stories feature makes it easier than ever for you to collect customer feedback and for your audience to engage and enjoy. It’s simple. Create a Story and then use the interactive poll sticker to gather feedback.
3. It Helps You Build Your Audience As Well
It’s no secret that your business exists because of your customers. If you have more customers, your business is more likely to succeed. But how do you get more customers? Your online audience needs to grow since more followers mean more potential customers.
Creating stories with the right hashtags is said to be one of the fastest ways to reach a large audience. Ensure that you choose hashtags that are popular, relevant to your business, and trendy at the moment you want to build your audience.
4. Instagram Stories May Boost Your Discoverability
Instagram Stories might also help you gain better exposure in your local area. Location stickers in Stories allow you to tell your audience where you are right now, where your parties and charity events will be held, or even where your business is located, all with a simple push. Businesses having physical locations will particularly benefit from them. Using location stickers, you may increase your business’s foot traffic.
5. Instagram Stories Can Greatly Amplify Your Sales
Sharing images and videos of your products and services on social media platforms and urging people to visit your shop are the best ways to increase your sales. Even so, there’s a minor flaw in this strategy. Most people hate seeing dozens of advertisements a day announcing new products, discounts, or special offers. You’ll be more likely to lose followers if you create and post more ads.
How can we address this flaw? Because Stories vanish after 24 hours, you can use Instagram Stories to tell your audience what’s new in your store. This way, you won’t overwhelm your followers with marketing ads.
6. It Raises Brand Awareness Too
The level of familiarity your customers have with your brand is known as brand awareness. As a result, the more individuals who know about your company, the better. To get there, you’ll have to spread the word about your business and its products.
There are various methods to do this, but one of the simplest is to post relevant stories to your brand. If you’ve been mentioned in someone else’s Story or content, share it and promote your webinars, podcasts, meetings, or interviews. It’s also possible to put your logo on every Story you post.
Conclusion
You probably already know that Instagram Stories are 24-hour posts with stickers and text. Despite their short duration, Stories are fun for everyone and can yield excellent results in marketing. The above mentioned are just six ways you can use Instagram Stories to grow your business. So, use the tips to your advantage by scrolling the page and rereading them.