Advertising plays a major role in business promotion and its marketing. The two types of advertising print advertising and electronic advertising are always a topic of discussion. Read on to find out how advertising impacts the business and the developmental trends of the advertising industry. Moreover, we will discuss the advantages and disadvantages of both print and electronic advertising. You’ll gain insights into what kind of advertising you should select for your business in 2022.
The Impact of Advertising on Business
Advertising is significant to enable your business to reach a wide set of target audiences. It increases the awareness of your brand that people start to identify your brand. Advertising enables your consumers to be brand loyal.
Print advertising is one of the traditional ways of advertising. Print advertising is of great help by promoting the business or products through newspapers, brochures or booklet, etc. It helps you to get your product known to different audiences through print media. It enables you to get sales and make profits. It enables you to get sales and make profits.
While electronic advertising now called digital marketing is an ever-growing trend. This age of digitalization helps your product business or brand on whole another level. You can grow your traffic or audience exponentially. Moreover digital or electronic advertising can be done through different platforms like Facebook, Instagram, Pinterest, websites, etc.
Development Trend of Print Advertising and Electronic Advertising
Due to the increase in digitalization and online trends, print advertising trends are witnessing a dip. But there are still businesses that refer to print media like booklet for advertising purposes. Products that needed manuals and other small business or café chains use print ads as well.
Mostly the trend and development are more toward electronic advertising or social media advertising. People prefer online Facebook ads or Instagram ads for the promotion of their business or product.
It helps them to bring awareness about their business and increase their reach. It enhances the engagement of your social media business account.
Electronic advertising keeps on developing. Moreover, the most recent trend of electronic advertising or promotion is affiliate marketing and influencer marketing. Many people drive leads and traffic through blogs and affiliate links.
This shows how rapidly the development trends are changing for both the advertising media impacting each other.
Advantages and Disadvantages of Print Advertising
Advantages
Following are some advantages one can get from print advertising:
- Booklet printing or other print ads attracts audiences that love holding the visual ad in their hands and feel the quality of the print ad or manual.
- You do not have to invest a great sum in print advertising as per unit cost is less so the print advertising option is cost-effective.
- It creates a reputation or goodwill with the print ads. The brand is assumed to be authentic and trustworthy when their print ad comes in any reputable newspaper.
- It increases the readership as the newspapers are distributed in different areas.
Disadvantages:
Following are some disadvantages one can get from print advertising:
- Print advertising has a probability to get missed or thrown away without actually giving it a read and consideration to buy the brand or product.
- Print advertising is unable to receive direct or instant feedback on the ad as one can get in electronic advertising.
- It is hard to edit an ad when the ad copy is ready and went for print already.
Advantages and Disadvantages of Electronic Advertising
Advantages:
Following are some advantages one can get from electronic advertising:
- It saves a lot of time and makes your business and advertising operations efficient.
- It saves resources such as paper and other printing energy and tools.
- It enables you to make a dynamic and highly engaging ad.
- You can edit the electronic ad anytime you want.
- It enables you to reach as many people as you want.
- It increases sales and profit.
Disadvantages:
Following are some disadvantages one can get from electronic advertising:
- Electronic advertising is quite expensive.
- The consumer can get distracted while swiping or scrolling through the social media stories or feeds.
- It’s relatively hard to learn the skill of making electronic ads. You have to gain enough knowledge to reach an understanding to effectively make electronic advertising.
Which Kind of Advertisement Should We Choose in 2022?
There are several types of electronic advertising and promotions but the most preferred ones of 2022 are video advertising for people who are attracted to video ads, social media ads, affiliate marketing for audiences who love reading and blogging, and who love hoping over to the affiliate link to see what is it about, and influencer marketing for people who are inspired and influenced by the social media influencers.
Moreover, for print ads, there are also several types but the booklet is preferable as it helps a small business for its new product that can make it easy for the consumer who prefers to read the steps and know how to use the product.