SEO is a viable and effective way of improving the searchability and visibility of your website. After starting an SEO campaign, you expect to see good results after some time. However, that does not always happen. There are two possibilities for that; whether you hired an SEO company or did everything in-house. It’s either you haven’t given your campaign enough time to bring in results, or there is something you are not doing right. This guide highlights various reasons which may be the culprits responsible for the lagging of your SEO campaign and what you can do about it.
1. Your Website Has Low-Quality Content
If you constantly write poor content, people will not take you seriously and will not want to continue reading it. Google, too, will not. To ensure your content is top-notch, always check for simple errors like spelling and grammar mistakes. Ensure the content is original too. Copied content can greatly affect your ranking. Also, make sure it’s visually appealing. You can do this by incorporating images, videos, and tables. Lastly, make use of subheadings and bullets to reduce user fatigue.
2. You’re Working With The Wrong People
One of the best things you can do is to outsource your SEO campaigns to a Miami SEO agency. Digital agencies come in handy, especially when you are not tech-savvy or don’t know much about SEO practices. A good agency can help you kickstart your journey and achieve tremendous success with your campaign. However, a bad one will waste your time and resources.
If you have been working with an agency for a long time and there are no positive results, it might be time to look for another one. To avoid all these hassles, always conduct research before hiring a company to see whether they have worked with other companies and helped them with their SEO strategies.
3. You Haven’t Given Your Campaign Enough Time
Being impatient can make it look like you are not making the right progress while, in reality, you are. It’s normal to have a negative ROI when starting out, but it gets better with time if you are doing everything right. The only thing you can do is be patient with your campaign and continue putting effort into it.
4. Your Site Is Slow
The speed of a site also determines its ranking. Google rewards sites that not only give answers to queries but also provide a good user experience. Slow loading time negatively affects the user experience. Fortunately, there are some things you can do to increase the speed of your site, such as compressing images and ensuring you don’t block the rendering process.
5. Your Link Profile Has a Problem
Some people think that the quantity of links is one of the greatest determinants of whether you get a good ranking or not. However, having so many outbound links doesn’t mean that you will rank higher. If the links are from sites with high domain authority, then you are good to go. Similarly, you are in a good place if you are getting links from sites of the same niche as yours. To get a good link profile, you need to have relevant content that will get featured in high-domain authority sites.
6. You Are Behind on Google’s Algorithm Updates
Google’s algorithms are always changing. While some updates don’t affect the SEO landscape, some are usually very significant and cannot be ignored. Being updated with the latest trends ensures that you know what to prioritize and what to ignore. Sometimes, it can be hard to keep up with these updates, especially if you are not good at SEO or are too busy, since they require you to frequently check and work on your site. You can get an agency to take care of SEO on your behalf, as they have a lot of expertise.
7. You Are Ignoring Social Media
Social media may also impact your SEO campaigns, even though Google does not use it as a ranking factor. Many people spend a lot of time on social media, and you can get a good number of potential customers if you have a strong presence there. Depending on what your company does, some channels can greatly elevate your company. That’s why it’s crucial to do some research and identify which channels are most suitable for your industry. See it this way. If you write a high-quality article and post on social media, you’ll be expanding its reach. If people like it, they are more likely to read and share it, increasing your site’s traffic.
There are several reasons that might lead to your SEO campaign not delivering the desired results. However, the ones discussed above are the most common. Also, remember that SEO is always changing, and you need to frequently update your site for it to rank high and deliver results. You also need to give your new site time to grow and rank high, as that doesn’t happen overnight.