Is your company trying to boost its website up the Google rankings? Well you better keep up with the latest SEO changes, or your site could get left in the dust. SEO stands for search engine optimization. It’s all about tweaking your website so it appears higher in the Google results for keywords related to your biz. As per experts at Websites That Sell, the higher you rank, the more peeps will visit your site and hopefully buy your goods or services. So SEO is pretty important.
But Google is constantly updating its systems and algorithms. If you don’t stay on top of the changes, your site could suddenly sink in rankings. Not good.
In this blog, we’ll explore the key Changes in SEO Adelaide businesses need to know to keep your Adelaide website shining bright. Let’s get into it.
Why Does Google Change SEO So Much?
First of all, Why does Google constantly alter the SEO rules? Excellent question. Google is constantly striving to make its search results more useful and relevant to people’s needs.
When they see people using low-quality or spammy websites, they modify the algorithm to correct the issue. The aim is to only reward the top most reliable websites that have excellent rankings.
Website owners have been constantly adjusting their SEO in order to provide the value that readers expect. It’s an all-time job.
How Can I Keep Up with Changes?
Great question. Here are some tips to stay on top of Google’s SEO shakeups:
- Join SEO blogs and newsletters – SEO experts break down the most recent updates
- Visit Google’s official webmaster blog There they make announcements about changes
- Watch for webcasts by the best SEO experts on the latest algorithms.
- Join other Adelaide business owners to share SEO tips and tricks.
- Examine your analytics to identify any major drops following Google updates.
Basically, stay plugged into the SEO world so you’re always in the know.
Key SEO Changes to Know
Alright, let’s look at some of the biggest SEO changes Google has rolled out recently that you need to know:
Mobile-First Indexing
Yep, Google now indexes the mobile version of your website first before the desktop version. So your site needs to be just as fast, readable and user-friendly on phones as laptops. Time to check how your mobile UX stacks up.
Page Experience Update
This update looks at whether your webpages offer a good experience for visitors. Factors include loading speed, easy navigation, engaging content and a user-friendly design. Give your site an audit to improve any weak points.
More Focus on Long-Form Content
Google is more likely to rank in-depth, long-form content these days. So you need articles, videos, guides etc that really dive deep into topics, not just 200 words. Time to beef up your content.
Faster Page Speed Emphasis
Your website needs to load super speedy these days. Google recommends under 2-3 seconds. Check your current speed with online tools and troubleshoot any issues dragging it down.
More Links Within Content
Naturally linking out to other useful, relevant resources from your own content can boost rankings. This shows Google you’re trying to help readers, not just promote yourself.
HTTPS as Standard
Websites need to use HTTPS secure connections now. SSL certificates encrypt data and show users the site is trustworthy. Look into installing one.
Voice Search Considerations
With the rise of voice assistants, Google favours content optimized for conversational queries. Use natural speech keywords where you can.
There are always more changes happening in SEO. Setting time aside each month to review any updates will help keep your Adelaide website in the game.
Choosing SEO Services in Adelaide
Trying to keep up with Google’s SEO shakeups yourself can be a major time suck. That’s why many Adelaide businesses enlist professional SEO help.
When comparing SEO companies, look for one that:
- Has strong experience optimizing sites in your industry
- Keeps up with the latest Google updates and news
- Explains their optimization process clearly
- Provides regular reporting on your site’s rankings
- Gets results for clients consistently
A good SEO service provider will alleviate the strain of the ever-changing algorithms. They’re there for you.
Conclusion
Being on top of Google’s continuous changes to SEO is a struggle for busy Adelaide business owners. However, with a keen understanding of the most current updates and the best SEO company, your site can remain on top of the indexes.