According to Amazon web services, 88% of users admitted that they will not revisit websites that deliver a bad user experience. It’s alarming stats for businesses that have websites with poor quality design and outdated features and functionalities. The great paradox is that most people still think that a visually appealing website generally delivers a great user experience. And it’s certainly not true.
Well, the truth is something else. Indeed, a visually appealing website easily grabs the attention of people. But, it has nothing to do with user experience. So, you may be excited to know what determines the user experience of any website, right? Well, the answer is – a good web design. Yes, a good website design plays a vital role in making the user experience of your website amazing.
Let’s discuss here how a great web design plays a crucial role to improve the user experience of your website visitors. Take a look.
1. Improved Page Speed
A good website design includes quick loading page speed. Every page of the website doesn’t take more than 1 to 2 seconds, which impresses visitors a lot. And thus, it improves their overall experience and attracts them to stay engaged.
As a result, it improves the conversion rate of your website and helps you earn higher revenue. Online visitors have a lack of patience to wait for website pages that take too much time to load. Users always avoid visiting such sites. The reason is these web pages prevent users from getting experience of fluid browsing.
2. White Space
When it comes to white space, it’s another vital factor of a good web design. White space also has a great role in improving the user experience of your website. It helps you create a margin across your content and can make your text block and images fabulous.
Apart from this, text with white space and also padding titles can also improve your user attention by at least 20%. The most important thing that you need to ensure is you should make a perfect balance of usefulness against the white space.
3. Targeted Headlines
Make sure the headlines your website page includes are fully congruent with the needs and expectations of your target audience. If you have a good website design, you don’t need to worry about it as your website may already have it.
A top web design company Bangalore recommends that It’s good to use your targeted keywords in your headings. And this is the most important strategy that always works in grabbing the attention of the right audience; improving content consumption, and facilitating browsing. Apart from delivering a wonderful user experience, headlines also have a great impact to improve the SEO of your website.
4. Bold Call to Action (CTA)
A good website design is incomplete without a bold and strong call to action. In other words, CTA is one of the vital elements that make your website eye-catchy. For creating CTA, designers often use eye-catchy and bold buttons accompanied by attractive words.
It easily catches the attention of visitors and also helps in easy navigation. CTAs are a perfect way to encourage users to take the next step. While creating CTAs, website designers often focus on color psychology and use and experiment with different hues that evoke different feelings. Using a perfect color of CTA not only catches the attention of users but also impresses them a lot. And it works a lot when delivering a wonderful experience to your users.
5. Use of Original Images
Using original images is one of the most popular practices that most web designers perform. Visual content has great importance for many people. According to a survey conducted by MDG Advertising, 67% of online shoppers prefer to go through high-quality images and they make their online shopping decision accordingly.
The stats reflect that using authentic and high-quality images gives your website users the most satisfying experience with an improved user experience.
6. Consistency in Website Pages
Consistency is not only a vital part of any website but it also has an indispensable role when it comes to delivering a fantastic user experience. Consistency is something that needs everything to be fully congruent.
A website with an impressive design ensures consistency of everything across all pages is its heading sizes, button styles, image choices, and design elements, down to illustration, or design elements.
Maintaining consistency across all pages never makes users confused and helps them access your website smoothly with an amazing experience. Apart from this, it also portrays you as a reliable brand and gives users a genuine reason to rely on your products and services.
7. Clear and Simple Navigation
According to a website development company Bangalore, the Navigation of any website serves as a guide for users and helps them easily access those sections that they are seeking. Your website visitors use navigation as a guide for various top-visited pages and also products and services that you offer. Make sure your heading contains easy-to-understand languages, which is quite helpful for new visitors who land on your website.
8. Hyperlink Differentiation
A hyperlink is another most popular element of the best website design. The main purpose of using hyperlinks is to encourage visitors to click on the link and visit the provided pages. Make sure your website is easily identifiable with the use of visual cues. Moreover, underlines and also texts with different colors can easily catch attention to the link that you want visitors to go and click.
According to a study performed by Karyn Grave, the majority of users easily recognize underlined and blue-colored texts.
Any website can’t be successful unless it delivers a wonderful user experience. And a good web design improves user experience and thus makes the website conversion oriented. If your website is not performing well, it’s time to revamp its design by hiring an experienced website designing company.