In the current digital age, content shared in the form of video is considered as one of the most effective tools for capturing the audience’s attention, engaging them with your brand and promoting the products and services in a meaningful way. Whether you are sharing details and stories on social media, you are creating advertisements online, or designing and recording tutorials for your customers, professional video editing can help to improve your brand’s image and enhance your small business’s online presence. While this is quite beneficial, it is at the same time a little challenging to find the best video editor for your small business that provides you all the important features and benefits that you need.
This short guide will take you through the steps of choosing the best video editing tool which would align with your business needs and your allocated budget as well while growing your business.
a. Understand Your Business’s Video Needs
Before finalizing the details of your video editor, it is important to identify the need of you small business for the video content, here is what to think about:
- What types of videos do you want to create? Is the video going to be used to promote a product or an advertisement or a testimonial?
- Determine how often you plan to make videos?, if you would be editing videos regularly then you would need a software that supports efficiency
- Will you be using the software alone or there is a whole team of individuals who will be editing videos simultaneously?
- Define the maximum amount you would be allocating for your software before you start looking for one.
b. Identified Key features needed in a Video Editor
Different video editing softwares would provide a specific functionality, and it depends on the features that you require so you would have to prioritize the ones that suit you. Let’s have a look at them in detail:
- If you do not have a lot of experience of using the video editing software, then it is essential to look for a software which is easier to use. The functionality which would be suitable for you would be drag-and-drop functionality, built-in tutorials and pre-designed video templates.
- Make sure that the software offers you the basic editing features like trimming, cutting, merging, adding transitions and adding music or sound. The color correction tool should be available to enhance the image quality, add text overlaying and motion effects which will enhance the overall video quality.
- For any small business, time is money. So it is the best option to use pre-designed templates for introduction, outros and transitions which would reduce the editing time.
- The video editor for pc should allow you to export your video in a format which is suitable for social media applications so you can directly upload them without further optimizing them.
- If you want a collaboration option to collaborate with your team online, then it is best to use a software which allows you to upload your work directly on cloud to share it with the team right away.
- Look for a cost effective software which allows you to use the maximum features to edit a professional video.
c. Types of Video Editing Software Needed
There are various types of video editing softwares available in the market, all of them have their own strengths and their limitations. Before you invest, make sure you understand the options that are available to you before purchasing.
1. For Beginners
These types of softwares provide a user-friendly interface which is easier to use for the beginners. You can use the drag-and-drop functionality and built-in or pre-designed templates. This allows you to get the best results.
2. Professional Editors
If your business requires more advanced features, you should look for a professional video editing software. These types of editors are used for creating high-quality videos with intricate effects but it is important to note that these softwares would require higher investment as compared to the other ones.
3. Free Video Editors
If you are looking for free video editors, you might use them but keep in mind that they might not provide you all the features you require in the video editor.
4. Mobile Editing Applications
If you prefer editing videos on the go then you can use the editor at the palm of your hand. These editors may provide you features for free and some paid too and allow you to directly upload the edited video on the desired social media page as well.
Few Tips for Choosing the Best Video Editor
- When you have chosen an editor, start by using a free trial to assess the functionality and features
- If the edited video generate more revenue, you can invest more into the software
- You might want to look for a tool which has active user community, that will be beneficial for your business too
- Do not over plan or go for using premium features instantly, first experience the software and then plan to go further
You can also consult other small business owners to ask for recommendations for best digital tools to enhance the brand image.
Choosing the right video editing tool might be difficult for you and it would be a critical decision for promoting your brand’s image so focus on the key aspects which benefit you and your business.