When you Google about the importance of local SEO, you will be overloaded with millions of articles explaining how local SEO strategies are essential for your business. But, what most people miss is the importance of using AdWords and Google’s Local Service Ads in their SEO strategy to boost their website ranking locally.
Google is continually altering its search capabilities and adding new features. One such feature that was recently added to Google is Local Service Ads. These adverts can be highly beneficial to businesses that provide free quotes for customers. You can now show up in local searches with a featured website link, along with a photo and price quote.
Also, you can always seek the assistance of local SEO services to streamline the workflow and showcase of the advertisements.
How to Enable Local Service Ads
There are times when we as website owners may not have the technical knowledge or know-how to promote our websites in particular. By using the Local Service Ads feature of
Google Search Network, you can easily enhance your website’s visibility in local search results by targeting audiences paying attention to local topics.
How does it work? Simply put, you create an AdWords account for your specific business and enter your customers’ address or phone number who reside within a specified radius of your location (minimum of 10km).
You can test your budget limits and get a more accurate picture of how you’re doing in your niche by using Google’s Local Service Ads feature. By default, this is set to off for most users, but you can turn it on and get a better understanding of how popular your local search is.
By enabling this feature, you’ll be able to test what sort of bids you can place on SERP pages that have local search traffic. This test will allow you to identify areas that need more attention and bidding strategies to bring more money.
Google’s Local Service Ads Campaign Structure
The Local Service Ads are an integral part of Google’s overall search engine optimization (SEO) campaign. They allow your website to be discovered by more users in your locality, leading to increased traffic and better search engine ranking. You can use these funds to pay for copywriting services, technical infrastructure costs, advertising costs, or other expenditures that improve your local presence.
The Local Service Ads (LSA) are a set of features available when you locally serve ads on Google websites. LSA’s provide cost-effective ways to deliver local ads to users within your network. Typically, businesses run LSA campaigns to increase conversion rates in local search results. They also help local advertisers reach new audiences, thereby increasing their total advertising revenue.
Setting Up AdWords Campaign in Your Business Account
While setting up AdWords campaigns can be time-consuming, it’s one of the most important things you can do for your business SEO. It will help you drive more qualified traffic to your site and is, therefore, a vital step if you want to get decent results from AMP pages.
Google has recently started targeting businesses that are using AdWords in a very different way. Instead of spending specific dollars on AdWords, these businesses are beginning to create general “ads” on various websites across the web. Google still targets these available “ads”. Still, they don’t require any specific action by the advertiser like they would if running an AdWords campaign directly on Google’s properties.
Google Local Service Ads (LSA) are appearing more frequently on websites across the internet. How to set up an ad for your business in Google?
First, you identify which keywords you are likely to target. Next, determine which keywords your competitors are spending ad dollars on as well as their average cost-per-click (CPC) based on Google search bidding. Finally, create a custom campaign and upload it to Google AdWords with the keywords selected from the previous step. AdWords campaigns are set up by clicking on “Set Up” and select “Local Service Ads” from the Service option within the AdWords options pane.
Why is it important to run ads for your local area?
Facebook ads, Google Adwords, and Bing Ads can all be used to help boost your local SEO. Local SEO is one of the best ways for companies to increase sales while improving their brand awareness. Local SEO services help you determine how much time and money you will need to devote to your local area to increase traffic to your website or business.
Local SEO takes two forms: promoting businesses and running advertisements against websites. Advertisers have a chance to reach potential customers who aren’t just served by their main local website but also by search engines like Google. With this in mind, local SEO advertisers should consider running ads on Google’s leading local network and other third-party sites that are directly related to their business.
Types of Local Service Ads that you can use with Google AdWords for your local business
There are three main types of local service ads: Classic Search Ads, Display Network Advertising and User-Generated Ads. Each of these offers different ways to help you reach your local customers. Classic Search Ads are used when you are looking for a specific audience and don’t want to spend money attracting people outside of your area.
Display Network Advertising allows you to target people who have already shown an interest in your brand through other search engines, social media sites and other local directories. And User-Generated Ads are typically used when there isn’t a direct target.
Once you have identified your ideal customers, start local SEO advertising. Choose a neighborhood or geographic region within your business to focus on. Campaigns targeting affluent and educated customers will perform better than those targeting families or those in low-income areas.
AdWords can offer free traffic to local websites or even pay for targeted traffic through Google AdSense if deemed cost-effective by the Google AdWords Quality Team. Don’t forget to optimize your website’s backlinks!