Wait before you buy some SEO packagesto rank your website higher on SERPs. Because here we are going to tell you something important. Are you aware of image SEO? Do you know the importance of image SEO tactics? Do you think that the image SEO tips and tricks won’t work? Then you are here at the right place. Here we will let you know how you can make SEO friendly images on your website.
Not only is it good to rank higher on the search engine result pages (SERPs). But also it is good for user experience. User experience is something you cannot even get through SEO packages. So let’s get started.
Format Matters
The very first thing which matters a lot for image SEO packagesis the format of the images. Which format is good to use for your website? Most of the websites are using PNG as the default image format for the web content. It is also announced by some search engine optimization experts that PNG images perform better. But you can also use JPG or any other format as per your requirement. But always keep in mind a few things about image formats. Web compatible colors, file size, resolution, are some common things to remember.
Size Matter Too
The size of your images matters a lot in website SEO. Does website loading speed matter for you? Yes, we all know that fast-loading websites rank higher. Then images are the key factors in website speed. Heavy images used on a webpage will make it load slower. So to make your website faster you must use light sized images. But how can it be done? Well, you can edit and compress some images. Crop unnecessary parts from images and make them small in size.
Avoid Using Low Quality Free Stock
Are you using low quality stock images for your website? Well, it is not good to use these low quality free images. Because it won’t make your website look content-rich. So if you want to enrich your website with unique content, then try to use original images. We know that this tip is not related to SEO. but it is directly related to the user experience. And user experience matters a lot in SEO packages.So that is why we recommend you to use highly engaging graphics or images. You can hire a graphic designer to design images for your website.
Filenames
The file name is important. Experts recommend using a file name similar to the focus keyword of your web page where you are using the image. But you can also try to describe the image perfectly with the filename. You just have to be transparent to tell the users what your image is about. So writing the image name in a way to describe the content of an image is important.
Alt Text Is Very Important
Your image filename and image caption is telling the site visitor what your image is. But what about the crawlers? Do you think that search engine crawlers are smart enough to understand the image by having a look at it? No. You have to write an image alt text. Image alt text is the popular SEO tactic used in SEO packages.
Image Paths
Google has announced that its crawlers also go through the image paths to rank the images and webpages on SERPs. So your image path must be optimized. Never try to put all the images in one folder. Try to create customized image paths or image directory on your website hosting. Your image paths matter. Ask your SEO analyst to add this image SEO tip in all of your SEO packages.
Mention Dimensions
To enhance user experience more you can mention image dimensions somewhere with your image. You can also use it to write the dimensions of your images in image captions. It will help users to understand what size the image is. Add this feature in your SEO packages if you are providing any image downloading service on your website.
Images In Sitemaps
Adding images in sitemaps is very important. Search engine robots will go through your sitemaps and if you have added images to your sitemaps, then they will notice it. It helps your website to rank higher. Many SEO packageshelp webmasters to make separate image sitemaps.
Be Ready For Mobile Devices
Optimizing your website for mobile devices is the most required thing in SEO packages.Always optimize your website for mobile users. If you don’t do this, then mobile users won’t be able to see your images.
Let’s Summarize!
So you can see that image SEO tricks and tips are important. Without optimization, no website can rank higher based upon images. All these tips make it clear what you need to add to your SEO packages.If your SEO package is missing image SEO then ask your digital marketing agency or SEO agency to add it now. Because it is very important and it is easy to do.