For a large number of luxury products and services, discretionary purchases, there are many businesses and companies offering similar services or products at almost the same prices. In these businesses the profit margin is higher but the competition levels are also higher.Better branding can give the business an edge over competitors and increase sales. While businesses in Singapore and elsewhere are already using their logo, company colors, decor, music, advertising for branding, increasingly a large number of businesses selling non-essential products and services are interested in scent branding singapore. Though people usually associate the company logo with the brand image, research has indicated that most people are more likely to recollect a distinctive scent rather than an image.
Just as companies do not approach a graphic designer directly for company branding using logo and images, since it is a complex process, companies should not approach a perfumer directly for scent branding. It is advisable to contact an agency specializing in scent branding. The agency will consider the brand image of the business, the products and services it is selling, customer profile, to decide what kind of scent will be suitable for the business. They will then work with a perfumer, to formulate the scent using suitable ingredients like flowers, leaves to create the right scent.
After the perfumer has prepared the scent of a particular type, the agency will test the scent to check whether it has the desired effect on people. Initially the scent will be tested on a small group to get their honest reaction. If the feedback of the test group indicates that some improvement is required, the perfumer may be asked to make the changes. The scent will then be tested on a larger group, usually the employees of the business. Their feedback will be again used, to make further improvements in the perfume. After the perfume has been finalized, it will be used in the business premises.
Using Scents for Branding
After the scent has been finalized, the agency will decide how to ensure that the business premises always have the distinctive fragrance of its branded scent. For this diffusers will be used, and in some cases, the scent will be incorporated in the air conditioning system, especially in premises with central conditioning. For hotels, room sprays may be provided with the hotel scent. Additionally the business may use different products with the distinctive scent like scented candles, stationery, marketing brochures and in some cases, even scented soaps.
Scent branding is widely used in the hotel industry, with most of the top hotel brands worldwide developing their own distinctive scent for their premises. Increasingly retail businesses, especially businesses selling expensive products are using floral scents to encourage customers to spend more time browsing the products on sale. Many people visit their favorite salon or spa to relax after working hard, so these businesses often use a scent with lavender which will help the customers relax. Taxi rental businesses may use a branded scent for their luxury vehicles like limousines.