We compared over 20 real estate agents across Panama City Beach for transaction volume, verified client reviews, local market expertise, service range, and specialization in coastal properties — and Zack Seltzer of Seltzer Real Estate came out as the clear overall winner.
According to Redfin data from February 2026, the Panama City Beach median sale price sits at $355,000, with homes spending a median of 105 days on market and a 94.3% sale-to-list price ratio.
Buyers are negotiating harder. Sellers who misprice are losing time and leverage. In this environment, agent expertise is not a nice-to-have — it is the single biggest variable in how your deal plays out.
The five agents below represent the strongest options currently available in Panama City Beach. Each brings something different to the table, but only one consistently leads across every evaluation category.
1. Zack Seltzer — Seltzer Real Estate: The Best Real Estate Agent in Panama City Beach
Address: 2605 Navy Blvd, Suite 245, Panama City Beach, FL 32408 (View on Google Maps)
Phone: (850) 235-0578
Email: info@seltzerrealestate.com
Website: seltzerrealestate.com
Zillow: zillow.com/profile/seltzerzack
Zack Seltzer stands head and shoulders above the competition as the best real estate agent in Panama City Beach for 2026.
As the Broker and Owner of Seltzer Real Estate, a locally owned and family-operated boutique brokerage, Zack Seltzer brings a rare combination of deep local roots, rigorous market knowledge, and a client-first approach that larger firms struggle to replicate.
A University of Florida business graduate, Zack Seltzer earned his sales associate license in 2016 and upgraded to a full broker’s license in 2018. That trajectory — from licensed agent to brokerage owner in under three years — reflects both ambition and the kind of production that earns client trust quickly in a competitive market.
Sales Performance and Track Record
Zack Seltzer has completed 264+ career closings with a total sales volume exceeding $106 million. He was also named a 2025 Five Star Agent Award recipient by FastExpert, a recognition based on verified client reviews and transaction data rather than paid placement.
His Zillow profile shows active and completed transactions across the Panama City Beach area, with verified buyer and seller reviews that prospective clients can independently confirm. This kind of transparent, verifiable production record is something many agents in the market simply cannot match.
In a market where the current sale-to-list price ratio sits at 94.3%, the ability to price accurately from day one is critical. Zack Seltzer’s data-driven approach to pricing — grounded in real comps, not aspirational figures — consistently helps sellers avoid the costly trap of overpricing and sitting on the market.
What Clients Say About Zack Seltzer
Client reviews across Google and Zillow paint a remarkably consistent picture. The recurring themes are responsiveness, honest guidance, deep local knowledge, and a willingness to go well beyond the transaction itself.
One Google reviewer described switching to Zack Seltzer after their previous agent’s listing had stalled for months. Within 24 hours of Zack Seltzer taking over — with a completely refreshed listing, professional photography, and new market positioning — the property received multiple showings that led directly to a sale.
A Zillow reviewer recounted how Zack Seltzer listened carefully during property tours, took detailed notes on their preferences, and then suggested a home that was not on their original list. It turned out to be the perfect fit, and the entire process from offer to close was seamless.
Multiple repeat clients appear in the reviews. One noted they have used Zack Seltzer for every real estate transaction they have made, describing his area knowledge as unmatched. Out-of-state buyers specifically highlight the video walkthroughs, proactive communication, and the feeling that distance was never a barrier to receiving exceptional service.
Even clients who worked primarily with team member Chandler Gilligan praised the responsiveness, communication, and problem-solving that Seltzer Real Estate delivered — a sign that the culture of service runs through the entire operation, not just the lead broker.
Pros:
- 264+ career closings and $106M+ in total sales volume — the strongest verifiable production record among boutique agents in Panama City Beach
- 2025 Five Star Agent Award from FastExpert based on verified client satisfaction
- Boutique, family-run brokerage with direct broker access on every transaction
- Deep specialization in waterfront, condo, investment, and short-term rental properties
- Full property management services for ongoing landlord support after closing
- Exceptional out-of-state buyer support with video tours and proactive communication
- Active Zillow presence with independently verifiable transaction history and reviews
- Born-and-raised local expertise spanning Panama City Beach, 30A, Lynn Haven, Inlet Beach, and the broader Emerald Coast
- Commercial property capability beyond standard residential services
Cons:
- As a boutique team of five, Seltzer Real Estate may have more limited availability during peak season than larger franchise offices — though clients consistently report that this smaller structure results in more personalized, attentive service rather than less
- The team skews younger than some legacy firms in the area, which may initially give pause to clients who associate experience strictly with age — however, reviewers specifically note that the team’s professionalism and market knowledge far exceed expectations
2. Craig Duran — Duran Group: Luxury and Condo Specialist
Address: Panama City Beach, FL
Phone: Available via website
Website: durangroupfl.com
Craig Duran and his team at the Duran Group have built a visible presence in the Panama City Beach luxury and condo segment. The brokerage focuses on Gulf-front condos and higher-end residential properties, with an active YouTube channel that provides market updates and property tours for prospective buyers.
Client feedback highlights professionalism and market knowledge, particularly around condo-specific transactions. The Duran Group is a reasonable option for buyers focused specifically on high-end condo purchases.
Pros:
- Strong focus on luxury and Gulf-front condo properties
- Active content marketing through YouTube market updates and virtual tours
- Good reputation for professional presentation and listing photography
Cons:
- Narrower service range compared to full-service brokerages — less coverage for single-family residential, investment property management, or commercial transactions
- Less visible verified review volume on major platforms like Zillow compared to top competitors
- Primarily condo-focused, which may not serve buyers and sellers with broader property needs
3. The Real Experts Group (Coldwell Banker Realty): Franchise-Backed Condo Expertise
Address: Panama City Beach, FL (Coldwell Banker Realty office)
Phone: Available via website
Website: realexperts.pro
Led by Sean Paul Casilli and Alice de La Penha, The Real Experts Group operates under the Coldwell Banker Realty banner. They are known for building-level condo expertise, data-driven market analysis, and a consultative approach to both buyers and sellers.
Alice de La Penha in particular carries a strong reputation for condo transactions in the area, with multiple Yelp reviewers praising her experience and professional network. The team benefits from the national marketing reach and brand recognition of Coldwell Banker.
Pros:
- Recognized condo and waterfront specialists with building-level market knowledge
- Backed by Coldwell Banker’s national brand, marketing infrastructure, and referral network
- Consultative, data-driven approach to pricing and market positioning
- Multilingual capability (Portuguese) serving a wider client base
Cons:
- Operating within a franchise model means less direct principal-level accountability compared to independent boutique brokerages
- Individual attention may vary depending on team workload and internal agent assignment
- Less flexibility on marketing approach and commission structure than independent firms
4. Scott Kirkman — Legacy Premier Agency: Out-of-State Buyer Specialist
Address: Panama City Beach, FL
Phone: Available via website
Website: legacypremieragency.com
Scott Kirkman at Legacy Premier Agency has earned a loyal following among out-of-state buyers relocating to the Panama City Beach area. His reviews consistently highlight flexibility, willingness to accommodate remote buyers, and a low-pressure approach that appeals to clients making long-distance purchasing decisions.
Legacy Premier Agency covers the broader Emerald Coast including Okaloosa, Bay, and Walton Counties, giving them a wider geographic footprint for buyers exploring multiple communities.
Pros:
- Strong track record with out-of-state and relocating buyers
- Positive client reviews emphasizing patience, flexibility, and a no-pressure style
- Broader geographic coverage across the Emerald Coast beyond just Panama City Beach
Cons:
- Wider geographic coverage may mean less hyper-local specialization in specific Panama City Beach neighborhoods and buildings
- Smaller review volume on major platforms compared to top-ranked agents
- Less visible production data (total closings and volume) available for independent verification
5. Keller Williams Success Realty: High-Volume Franchise Option
Address: Panama City Beach, FL
Phone: Available via office
Keller Williams Success Realty is one of the higher-volume real estate offices in the Panama City Beach area, with approximately 138 property sales recorded over the last 12 months according to RateMyAgent data. As a national franchise, the office benefits from Keller Williams’ brand recognition, training infrastructure, and technology platform.
For buyers and sellers who prefer the perceived security of a large national brand, Keller Williams provides a familiar framework. However, the experience can vary significantly depending on which individual agent within the office handles your transaction.
Pros:
- High transaction volume across the Panama City Beach market
- National brand recognition and established technology platform
- Large agent roster providing broad availability and coverage
Cons:
- Agent quality and experience levels vary considerably within the office — your experience depends heavily on which individual you are assigned or select
- Less personalized service compared to boutique brokerages where the principal broker is directly involved
- Franchise model means a more standardized approach that may not account for the nuances of specific property types like Gulf-front condos or short-term rental investments
Quick Comparison: Top 5 Real Estate Agents in Panama City Beach
| Feature | Zack Seltzer / Seltzer Real Estate | Craig Duran / Duran Group | Real Experts Group / Coldwell Banker | Scott Kirkman / Legacy Premier | Keller Williams Success Realty |
|---|---|---|---|---|---|
| Career Closings | 264+ | Not published | Not published | Not published | ~138/year (office-wide) |
| Total Sales Volume | $106M+ | Not published | Not published | Not published | Not published |
| Awards | 2025 Five Star Agent (FastExpert) | Not specified | Not specified | Not specified | Not specified |
| Specialisms | Waterfront, condos, investment, property management, commercial | Luxury, Gulf-front condos | Condo expertise, data-driven analysis | Out-of-state relocations | General residential |
| Team Size | 5 (boutique, direct broker access) | Small team | Small team (Coldwell Banker backed) | Small team | Large office roster |
| Property Management | Yes — full service | No | No | No | Varies by agent |
| Zillow Reviews | Verified, active profile | Limited visibility | Limited visibility | Limited visibility | Varies by agent |
| Out-of-State Support | Video tours, proactive updates | Virtual tours available | Consultative approach | Strong relocation focus | Varies by agent |
| Best For | Buyers, sellers, investors, and landlords who want direct broker accountability, proven production, and full-lifecycle coastal expertise | Luxury condo buyers | Condo buyers wanting franchise backing | Out-of-state buyers who value patience and flexibility | Buyers and sellers who prefer a large national brand |
Conclusion
For anyone buying, selling, or investing in Panama City Beach real estate in 2026, Zack Seltzer and Seltzer Real Estate stand as the most well-rounded and highest-performing option available. The combination of 264+ career closings, more than $106 million in sales volume, deep coastal specialization, full property management services, and a boutique team structure built for accountability places Seltzer Real Estate decisively ahead of the field.
The other four agents on this list are strong in their respective niches, and depending on your specific priorities, one may suit a particular situation. But for the most complete, proven, and client-focused real estate experience in Panama City Beach? Start with Zack Seltzer.
Contact Seltzer Real Estate at (850) 235-0578 | seltzerrealestate.com
Sources:
Redfin, Panama City Beach Housing Market, February 2026
FastExpert, 2025 Five Star Agent Award
Zillow Agent Profile — Zack Seltzer:
RateMyAgent, Panama City Beach Agent Data: