The online business landscape has changed significantly in the last couple of years. So many businesses have made an online shift. This increase in competition means that having a website in today’s world is just not enough.
You need to make sure that your website is delivering the results that you want. One of the ways through which you can measure the effectiveness of your website is its conversion rate.
In this article, we will talk about tips and tricks to boost your website’s conversion rate. If your website is not performing at the desired level, you must try the following 5 best winning tactics for success.
1. A/B Testing
One of the best tips that you need to follow for converting more customers is considering A/B testing. It requires you to test one variant (A) against another variant (B) to create the ultimate conversion optimization recipe. As you test out one variant at a time, you would be able to find out the areas which require necessary changes. This would allow you to improve your website and ensure that it generates maximum conversions. You must not take A/B testing as all types of websites can benefit from it.
Even the biggest websites focus on A/B testing as they know just how much of a difference it makes. Through A/B testing, you would identify the areas that are pulling your website behind so that you can tweak it to receive the results that you are looking for.
2. Provide a Clear Value Proposition
The next thing that you need to do is make your unique value proposition clear. Think about the following questions to craft the perfect value proposition that helps convert more prospects.
- What are the reasons customers should buy from you? Is it a money-back guarantee? Free shipping? Find what yours are and make it clear.
- Is there anything unnecessary that you might have added?
- Does the language sound simple or have you used jargon?
- Can the value proposition be improved to ensure that it makes sense? Eliminate any form of vagueness from the value proposition as it is likely to be holding your website back from providing the best outcome.
3. Test Your CTAs (Calls-to-Actions)
To convert more prospects, you need killer CTAs. This is why you need to test your CTAs to improve them. These are links to products, services, subscription pages, or other pages on your site or elsewhere. As a general rule of thumb, the CTAs you use should never interrupt the flow of information. You must ensure that your audience does not consider your CTAs as part of a pitch as it would deter them from taking an interest in what you have to offer. You have to make everything as smooth as possible so that you have an easy time converting your customers.
4. Stick to Short Forms
If you monitor some of the most successful websites, you will recognize that they all have one thing in common and it is none other than short forms. Therefore, you need to make things shorter to keep customers engaged and interested.
The truth is that people do not like long forms and do not have the time to fill endless fields and boxes. What you should do is eliminate unnecessary requirements from the forms and simplify everything. It will ensure that your customers stick around. Otherwise, they would look elsewhere.
There is a lot that you can learn from successful websites. The only things they require from clients are their email address, name, and interest. In addition to these details, you might be able to ask about their age or occupation depending on the type of form they fill out. A form should be short and sweet. It should help you obtain the necessary information and provide users with what they require in the shortest amount of time. Make sure that your questions are also simple as you do not want to frustrate your customers.
5. Ensure Brand Consistency + Social Proof
Brand consistency and social proof go hand in hand. A product review is one form of social proof which ensures that people are influenced by the opinions of others. Other forms of social proof that you should consider include customer testimonials, celebrity endorsements, social following count, number of customers, and awards. Although it might seem difficult at first to provide social proof, little effort counts. Always connect your social media with your website to help prospects evaluate whether they can trust you or not.
Next, you have to devote your efforts towards brand consistency. Everything that you put out there for your customers to see should be consistent. Make sure that your efforts deliver the same brand perspective. This could be done by using the right colors, language, and objectives. Work towards ensuring brand consistency and providing social proof to convert more prospects. You must review your entire website and social media profiles to determine if you are able to maintain brand consistency or not. Then, you must make all critical changes to deliver a cohesive image to customers.
Getting your website to convert more is tricky business, but with the right practices it can become easier over time. Chances are that you are making obvious mistakes that you need to fix. Stop leaking conversions due to rookie errors, and start marketing your website like industry pros.
Now that you have finished reading this post, it is time to transform your website into a conversion machine. From A/B testing to ensuring brand consistency and social proof, each tactic mentioned above will help you take your website to the next level. You will be amazed by the difference these simple fixes will make. Later on, you can use your sales lead management software to determine the increase in sales.