Many people have a misunderstanding on the importance of SEO. They think that SEO is just a part of the process of setting up a new website. They understand that it’s a process that establishes a site’s all-important Google ranking, and the ranking determines where a site shows up in the order of search results. They don’t realise the importance of maintaining a comprehensive and ongoing SEO program to keep a website competitive and enhance brand awareness.
The Importance of an Ongoing Program of SEO
The internet is a dynamic and constantly changing entity. This is true, particularly in your business sector. Every time a competing company enters or drops out of your marketplace, it can affect your website ranking positively or negatively, as well as your overall online market share.
Whenever users start using different terms to search for products and services your company offers, or a competitor introduces a new product, updates its web content, or starts an outreach campaign, it affects your site ranking and your online brand reach and visibility. To remain competitive and relevant online, it’s crucial to have an ongoing SEO program.
Multiple Tasks of SEO
SEO includes performing research, learning what the competition and customer base are doing at any given moment and using this data intelligently to make effective proactive changes to a website to maintain and enhance its ranking and brand awareness. The many tasks this will entail include:
- Link building
- Keyword optimisation
- Content optimisation, expansion and growth
- Relevant blog campaigns
- Effective outreach campaigns
- E-commerce optimisation
- Conversion optimisation
Increase Brand Awareness
Managers can have many demands for a website. Your website may be expected to:
- Enhance your company’s market share
- Increase conversion rates
- Establish and maintain a conversation with customers
- Introduce new products and services
- Establish brand values for the company
- Provide relevant product and service information
- Host marketing and advertising campaigns
- Provide an E-commerce platform
All of these tasks require a continuous SEO program to react and adjust correctly to various dynamics within your industry.
Are customers asking about a new product development? It may be the perfect time to offer a blog post addressing the development of your own product. Are you hearing about users having trouble getting answers from a competitor? Increasing your engagement with your customers can underline your level of commitment to seeing to their needs.
However, none of these reactive remedies and strategic adjustments can be possible unless you’re fully aware of the problems or opportunities.
Continuous Strategic Adjustment
An effective SEO program is fundamentally a continuous strategic adjustment to your targeted marketplace. It takes intelligent people who have the latest tools and can continuously keep your brand name in the eye of your customer base.
Primal can monitor the marketplace through SEO to raise your brand awareness over your competitors and position your company at the front of the pack. We can identify opportunities to increase your conversion and traffic rate and position your brand name as synonymous with the best your industry has to offer. Find out more about Primal’s SEO services and raise your company’s brand awareness. Contact us today.