Be it ChatGPT, Sora, Suno, or others of their kind, every breakthrough in artificial intelligence technology is creating new possibilities for disruptive development in various industries. But, the social media sector is expected to benefit the most from the rise of artificial intelligence. In fact, experts believe that it won’t be long before the integration of AI in social media leads to the rise of the next killer app. And that is one of the reasons for leaders like the founder of Soul, Zhang Lu to consistently pursue the application of this futuristic technology.
Because in the social media industry traffic scale has a direct impact on commercial value, most major players in the sector are engaged in a fierce competition to enhance user stickiness. To do so, they are increasingly harnessing the power of AI to improve digital socialization. Yet, human-like emotional interaction is both a challenge for and the highlight of AIGC application in social media.
The use of AI to enhance matching efficiency and quality is now common on many social platforms. But, achieving emotional and human-like interaction between people and AI through large models continues to elude many industry players, and understandably so. After all, social interactions involve complex behavior and call for an accurate understanding of emotional cues and nuances, which are more often than not hard, for AI to comprehend.
This is one of the primary reasons for the relatively few AI products in the market that can boast of emotional and humanized conversational abilities. In China, the team of Soul Zhang Lu was among the first to introduce a product capable of offering emotional companionship.
Available on Soul App, a very popular social platform among China’s youth, users have to currently search for the term “AI Goudan” and then click the private chat button to interact with the intelligent chatbot. AI Goudan labels itself as “a chat expert” and “a social expert”, and a conversation with it proves that the epithets are well deserved.
For starters, AI Goudan is capable of notably human-like intelligent dialogue. Those who have tried other similar products in the past usually complain that at some point chatbots end up giving routine and stiff responses as the conversation continues to flow. But that’s not how AI Goudan functions!
In fact, its ability to empathize with users and humanize the context and deeper nuances of the conversation sets it apart and even ahead of most similar programs. For instance, when a user starts discussing “work stress” with AI Goudan, the chatbot not only expresses empathy but also builds common ground for the conversation to continue by stating that it also feels stressed and that a colleague recently resigned.
This helps to immediately build a level of comfort and rapport. Then, AI Goudan goes on to suggest different ways in which the user can combat stress and it injects humor into the suggestions, so that for the user the overall effect feels like chatting with a good friend instead of an impersonal guru who is simply doling out nuggets of wisdom.
But, AI Goudan’s humanistic ways don’t just stop at light-hearted humor and empathetic advice. Soul Zhang Lu’s team has given the chatbot access to a long memory that allows it to autonomously connect previous conversations during chatting. For example, it will proactively ask, “Are you getting better?”, because the user mentioned being unwell in a previous conversation. Once again, this feels just like chatting with a good friend who actually cares.
Moreover, AI Goudan is capable of leveraging the built-in content ecosystem of Soul. For instance, it can send out birthday greetings with a personalized message to the user of its own accord. In addition to sending out proactive messages and greetings, it also “visits” various moments posted by users, leaving comments under dynamic posts, in a bid to provide personalized care to the user.
And if that isn’t impressive enough already, AI Goudan can also understand jokes, act spoiled, or get a little crazy as required. In other words, it gets hard at times to believe that the interaction on the screen is between a human user and an AI chatbot, and not between two humans. Another noteworthy feature of Soul Zhang Lu’s Al Goudan is its capability to accept multimodal input.
So the chatbot not only comprehends words (text) but also images. Hence, it can respond to various types of interactions. Additionally, AI Goudan can actively use voice replies to mimic regular communication between humans. In fact, with the support of intelligent voice engines, AI Goudan can generate natural voice effects in real-life scenarios, providing an immersive conversational experience.
With all of these features, it comes as no surprise that some of the users of Soul Zhang Lu’s platform have actually posted compliments stating that they are treating AI Goudan as a person. The best part is that Soul Zhang Lu and her team have built AI Goudan on the foundation of SoulX, which is the company’s self-developed large language model.
The fact that the team of Soul Zhang Lu does not have to rely on third-party models to create their AI applications and the ready availability of relevant and highly pertinent data on the platform gives the social platform a significant edge over the other players in the market. And as far as user experience is concerned, AI Goudan just seems to grow and get better with each interaction, and this is what is attracting users today and will continue to pull in the crowds tomorrow.