Emails constitute a valuable asset for companies these days. Both digital and email marketers depend on them for the success of their marketing campaigns. However, the verification or validation of an email determines its usefulness. Without this element, an email would be as good as a computer machine without power.
Unless you are a professional, you might have questions about email validation. For instance, you might want to know what it is all about. Also, you might want to know the factors that make it important and the ways to verify emails.
What Is Email Validation?
Email validation refers to the process of verifying the validity of an email address without sending a message. It helps determine the existence of an email address with a particular domain. If you have an email address linked with a domain like Yahoo or Gmail, email validation will let you find out if the email address exists with that domain.
Why Is It Important?
Fortune 500 companies utilize email validation for sending millions of emails daily. Its indirect relationship with IP warming makes it possible. It ensures that an email marketer only has valid emails on the email list. By sending emails to such email addresses, a marketing professional can achieve their objectives.
From guaranteeing the deliverability of emails to identifying invalid ones, email verification is essential for several reasons. These include the following:
1. Verification Of The Authenticity Of Recipients
As a marketer, you must improve the score concerning inbox deliverability. One smart way to do it is to send email messages to verified recipients. Validation is one of the best practices to boost email deliverability.
It takes a lot of effort for you, as a marketer, to succeed in your email campaign. If you are running an email campaign, email validation can help you ensure that your effort does not go to waste.
Try verifying the emails of your recipients with the help of an API. It will help you avoid any penalty by ensuring that your emails are delivered to active email inboxes.
2. Identification And Prevention Of Errors
Typographical errors can happen during the registration process. Not identifying them at the initial stage may lead to the storage of incorrect email addresses.
Non-verification of email addresses can lead to undesirable consequences for businesses. The in-form email validation process helps prevent it by notifying recipients about spelling mistakes at the time of registration. By knowing about it, they are less likely to submit incorrect details while creating their account.
3. Boosting Revenue And Email Engagement Rates
The verification of emails is important for enhancing email engagement rates. You may have a long list of email addresses. But if those email addresses aren’t verified, you would not be able to use them in your email campaign. Only verified email addresses can help you meet your goals.
Usually, the long list of emails gets shorter after validation. No worries, though. Even if you have a few verified emails on your email list, you can rest assured that your intended recipients would open and read your emails. This, in turn, will enhance the click-through statistics of your email campaign. The more your recipients open and read your emails, the better.
Besides, email verification or validation can also help minimize your expenses. By getting rid of invalid email details, you would not need to spend additional money on them for their management or utilization. This will help reduce the overall costs of running your email campaign.
4. Identification Of Email Accounts That Can Be Disposed Of
Not all email addresses are permanent. Some of them also operate temporarily. Certain email service providers allow recipients to exchange email messages temporarily. Generally, they do not consist of a permanent email inbox. The verification of email accounts assists in the identification of email servers that offer such email addresses.
5. Minimum Spam Complaints
Spam complaints constitute a major issue for email marketers. If you are one among them, it may hit the sender reputation of your IP addresses. As a result, your emails may be at the risk of being marked as spam by email service providers (ESPs). Also, they may consider blacklisting you, which can derail your email marketing campaign.
Email verification helps you verify if the email address of your business prospect is valid. If your emails reach the active inboxes, they are likely to be opened and read. This will help improve the sender reputation of your IP address and put it in the good books of ESPs.
Ways To Do Email Validation
Now that you know about the importance of the email verification process, you might want to know how you can verify your emails. Follow the steps to conclude email validation:
- Consider adding an auto-complete feature to let your customer choose the right option. This way, you will be able to prevent the possibility of errors due to the manual effort.
- You can think about using one of the third-party tools for email validation. Such tools are capable of determining if an email address is valid.
- Last but not least, you can also think about embracing the double opt-in feature to validate the email addresses. In this process, you need to send a newsletter or email list to your customer and wait for their response. If they send an email in response, you can rest assured that their email address is valid.
From the above, it stands out that email validation is important for several reasons. Also, you can validate the email addresses of your business prospects in many ways. If you are still operating with an email list with unverified email addresses, opt for email validation. Apart from an enhanced email engagement rate, it will also help you keep your email marketing campaign with a host of other benefits.