Are you still using the old tactics and techniques for promoting your business? If so, you are invariably denying yourself of countless opportunities inherent in the modern ways of internet marketing services your business. You are undoubtedly hindering your brand from competing with its counterparts. Now, hear this: digital (or online) marketing is the key to business survival and growth. This is why agencies keep developing new tactics that can accelerate the growth of companies.
When you choose to be stuck with old and conventional ways, your options will be limited. This is why internet marketing agencies come up with several online marketing channels, including SEO, PPC, content marketing, social media marketing, and CRO (conversion Rate Marketing), to meet your needs. Digital marketing does not only explore a wide range of opportunities, it finds new efficient and cost-effective tactics that give the best value for businesses.
Let’s discuss some of the tactics and techniques modern big agencies use to help businesses to grow.
Creating and Managing Facebook Advertisements:
It is a known fact that millions of advertisers reach out to their audience on Facebook every day. At least, 67% of all advertisers suggest Facebook as the best digital or online marketing platform. Hence, Facebook has become an indispensable channel to market products and promote businesses in every nook and cranny of the world.
It is now more important than ever to have a working strategy and the necessary tools for the growth of a business.
The sharing of Facebook stories is now a very popular method of passing information. Posting of stories was first introduced on Snapchat until it became popular on Instagram, Facebook, and Twitter. Stories ads make the content of video easily understood by viewers.
Videos are now overtaking other means of sharing content online. A report by ‘Cisco’ says by 2021, 82% of the overall content shared on the internet will be video.
Now, there are numerous platforms that can design and deliver a unique marketing video for you. To buttress the point that video is the new opportunity every agency should explore in 2020, it is estimated that the number of videos watched every day on Facebook is 8 billion. This shows the potential opportunities available for every business to utilize.
Email Marketing:
Many popular brands and agencies offer ‘Email Marketing’ service to businesses to reach out to their audience and promote their businesses. There is a way to use this tactic: offer a product for free or guidebook for something valuable to your audience, then build a mail list of those who show interest in your product.
After that, send them newsletters periodically to give them new and amazing offers. If you do this judiciously, you will get a good result.
This technique will certainly increase your conversion rate like never before. Don’t forget to use the automated mailing list to reduce stress and achieve a better result.
Conclusion:
The point we are driving at is that you must adopt strategies that are most suitable for you. Research the basic tools that you need to implement. Use Facebook ads and email marketing to accomplish your marketing goals.