Chase Hansen spent years performing at the highest level of American football. As a linebacker for the Tampa Bay Buccaneers and New Orleans Saints, his body was his livelihood. And yet, even inside a professional sports organization with a dedicated medical staff, he found that truly understanding his own health on a consistent basis was harder than most people would expect.
Hansen is not alone. Many current and former professional athletes have described a striking contrast between the structured, coordinated health support available inside elite sports and what they encountered once they stepped outside it. The gap between those two experiences is at the center of a new health platform launching in Utah this spring.
What the Locker Room Gets Right That the Rest of the World Gets Wrong
Elite sports organizations manage athlete health as a closed loop. A performance coach knows what the medical staff found. The nutritionist knows what the training data shows. Recovery protocols are built around diagnostic results, not guesswork. Every piece of information feeds the next decision.
For most people outside that world, the experience is almost the reverse. A gym membership exists in one silo. Lab results sit in a patient portal nobody revisits. A hormone specialist has never spoken to the personal trainer. A recovery studio has no idea what the bloodwork says. Each provider works with fragments of a picture that nobody ever assembles into a whole.
ALYZE, a health and wellness platform set to open its first facility in Bountiful, Utah, in spring 2026, was built specifically around this problem. Its founders argue that the core issue in consumer wellness is not the quality of individual services , it is the absence of any system connecting them.
A Team Built Inside High-Performance Environments
The team behind ALYZE reflects the problem it is trying to solve , brought together as what the company calls an unprecedented coalition of athletes, physicians, and business leaders united around a shared conviction that coordinated health care should not be exclusive to professional sport.
Tyler Leith, who founded and grew New Zealand’s largest fitness franchise during his professional rugby career, brings a perspective shaped by both elite athletic demands and large-scale health business operations. Jackson Cluff, currently playing for the New York Mets, and Mikayla Cluff, a professional soccer player who now coaches at BYU, are both investors in the Bountiful location.
Jackson Cluff describes the gap that motivated his involvement:
“As a professional baseball player, I had access to things most people don’t , team doctors, recovery equipment, nutritionists, performance coaches, regular bloodwork. Everything was tracked and coordinated. And it makes a real difference. What frustrated me was knowing that none of that was available to everyday people in a way that actually made sense or was affordable. That’s why I’m so proud to be a part of building ALYZE. We’re not cutting corners or offering a watered-down version of what elite athletes get. We’re building the real thing , a complete fitness and recovery facility, functional medicine practitioners, regular biomarker testing, and personalized health plans , all in a model that’s designed to work for real people with real budgets.”
The advisory and leadership group spans academic medicine, functional and integrative medicine, plastic surgery, and performance science. Dr. Matt Moore, whose academic and coaching work is rooted in the University of Utah’s health and performance programs, shapes the platform’s approach to integrated human performance. He has described the platform’s approach to mental performance as a meaningful shift from conventional fitness models , one that treats cognitive training as seriously as physical training. Dr. Jerry Chidester, one of Utah’s leading plastic surgeons, is among the platform’s founding investors and serves on its advisory board.
The cross-disciplinary composition of the team is intentional. People who have lived inside high-performance health systems understand what coordination actually looks like in practice and what its absence costs.
Building the System From the Inside Out
Leading the company is Jacob Rogers, founder and CEO, who brings a background in health systems design and previously scaled a wellness technology brand to $40 million in revenue. Rogers built ALYZE around a premise he says most people in the wellness industry have overlooked , that the problem facing health-conscious consumers is not the quality of individual services, but the complete absence of any system that ties them together into something coherent and measurable.
The ALYZE model moves members through three internal phases the company calls anALYZE, personALYZE, and revitALYZE.
The starting point is a comprehensive individual baseline. Rather than beginning with a prescription or a program, the platform begins with measurement , covering cardiovascular indicators, body composition, hormonal and metabolic function including cortisol, thyroid, and testosterone levels, physical performance benchmarks, and mental performance indicators such as stress load and motivation patterns. The intent is to establish what is actually happening in a person’s body before deciding what to do about it , a principle borrowed directly from how professional sports organizations approach athlete health planning.
From that foundation, a personalized plan is developed in collaboration with a nurse practitioner. The plan draws on the individual’s specific results and may involve fitness and nutrition programming, recovery protocols, and various clinically monitored health interventions depending on what the data shows. For individuals navigating fatigue, burnout, brain fog, or hormonal concerns, the integrated model means those issues can be evaluated across multiple data points rather than addressed in isolation by separate providers. Critically, the plan is not static. As repeat testing generates new data throughout the membership, the plan evolves accordingly.
The Accountability Question
One aspect of the ALYZE model that distinguishes it from most wellness offerings is how it treats protocols that are not working. In most gyms and wellness clinics, there is no formal mechanism for identifying when an approach is failing an individual member and replacing it with something better.
ALYZE describes its model differently. When repeat testing shows a protocol is not producing measurable change in the indicators it was designed to address, that protocol is revisited and adjusted. The company frames this as a design principle rather than a marketing claim , the same logic that drives how performance staff in professional sports are held accountable for results.
Whether that principle holds consistently as the company scales beyond its first location is a question the platform will face in practice. But the framing itself represents a meaningful departure from how the wellness industry has traditionally approached the relationship between service delivery and outcome measurement.
The Market These Athletes Are Entering
The integrated wellness space already has established players. Premium fitness brands like Equinox and Lifetime have expanded their wellness offerings, and high-end gym concepts have grown their footprint across major markets. High-intensity boutique brands like OrangeTheory and Burn Boot Camp have built loyal followings.
Each of these addresses a piece of what people are looking for. None of them, ALYZE argues, connects all of those pieces , fitness, clinical diagnostics, recovery, and ongoing health planning , within a single coordinated membership structure. That gap is the company’s stated opportunity.
Consumer behavior in the health space is shifting in ways that support this argument. Interest in proactive health management, healthy aging, vitality, personalized protocols, and measurable outcomes has grown considerably over the past several years, particularly among working professionals who treat their physical health as directly connected to their performance in other areas of life.
What Comes Next
The Bountiful location is the company’s first. Plans for additional facilities in Draper and other Utah County areas are already in development, with a broader national franchise program expected to follow. A companion app is in development that will bring the platform’s tracking and health management tools into members’ daily routines beyond the physical facility.
For health-focused individuals in Davis County looking for a more integrated approach to functional medicine, hormone health, weight management, integrative care, wellness center options, or a luxury gym experience that extends beyond conventional fitness, ALYZE is positioning itself as one unified answer for those managing their health across several disconnected providers.
About ALYZE
ALYZE is a health, fitness, and wellness platform that connects diagnostics, clinical health planning, recovery services, and performance programming within one coordinated membership system. Its first location is set to open in Bountiful, Utah, in spring 2026, with additional locations planned across the state.
Further information is available at alyze.health