Marcelo Doro, the visionary CEO and Co-Founder of Code Coast in Brazil, has emerged as a transformative force in the intersection of augmented reality (AR) and e-commerce. Under Marcelo’s leadership, Code Coast, established in July 2020, has redefined online shopping experiences by integrating AR, SaaS, and 3D technologies. His innovative approach has not only revolutionized the way consumers engage with e-commerce platforms but has also positioned Code Coast as a trailblazer in the global tech landscape.
Marcelo’s professional journey is marked by a rare blend of technical expertise and business acumen. As a seasoned full-stack developer, he brings a deep understanding of programming and software architecture. Combined with his extensive background in corporate finance and strategic management, Marcelo has a unique skill set that enables him to navigate the complexities of both technology and business development. His previous roles, including Corporate Relationship Manager at RED Asset and Banco Pine, as well as a Sales Executive position at Itau BBA, honed his expertise in financial strategies, client relations, and negotiation. These experiences laid the foundation for his entrepreneurial success.
At the heart of Marcelo’s achievements lies his commitment to innovation and excellence. Under his guidance, Code Coast has earned recognition as one of the top five VR/AR startups in Brazil, a testament to Marcelo’s vision and ability to steer his company toward industry leadership. “Our mission is to make augmented reality an indispensable tool for e-commerce platforms globally,” Marcelo emphasizes. “By bridging the gap between technology and consumer needs, we are not just enhancing shopping experiences; we are creating a new standard for the industry.”
Marcelo’s innovative contributions extend far beyond Brazil. With a forward-thinking mindset, he aims to expand into the U.S. market, where he sees unparalleled opportunities to influence global technology trends. “The U.S. offers a dynamic environment for AR innovation,” Marcelo notes. “Our focus is on delivering immersive shopping solutions that captivate consumers and drive measurable business growth.”
As a tech professional, Marcelo’s approach is distinguished by his strategic insight and relentless pursuit of excellence. His leadership is characterized by a focus on leveraging cutting-edge technologies, creating scalable solutions, and fostering strong partnerships. This dedication has not only propelled Code Coast to the forefront of the AR industry but has also cemented Marcelo’s reputation as a pioneer in the field.
Marcelo Doro’s journey is a story of innovation, resilience, and ambition. By combining technical expertise with visionary leadership, With Marcelo at the helm, his expertise and visionary leadership are set to make a significant impact on the U.S. market.